1. THE JOURNEY TO
YOUR
CLOUD
AN EMC2 PERSPECITVE
Magnus Backman
EMC Cloud Architect
Magnus.Backman@emc.com
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2. INFORMATION ERA
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3. CONSUMER ERA
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4. THE IT ERA...
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5. The Case for IT Transformation
…is rooted in how traditional IT organizations do business
• Fixed budget and fixed supply of services
• Governance used to drive demand down
• Organized around technology piece parts/silos as
opposed to offerings
• Conditioned to react to requests and problems
• 73% Maintain, 27% innovate
Would a true Service Provider choose to do
business this way?
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6. IT As A Service
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7. The Journey to IT As A Service
Traditional Private Public
IT
Hybrid Cloud
Infrastructure Cloud
Transformation Private Public
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8. Hybrid Example: Federation of clouds
Active-Active, Access Anywhere, Across Geos
Data Center
Data Center
Data Center
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9. The Journey to IT As A Service
Traditionell Private Public
IT
Useraccess and
Consumption
Transformation
Application SaaS
Transformation
Hybrid
Infrastructure Cloud
Transformation Private Public
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10. Produce and Consume IT as A Service
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11. IT As A Service – The phases
IT-a-a-S is the goal along the journey, with many Benefit along the way…
LOWER COST SERVICE & QUALITY BUSINESS AGILITY
100%
EMC IT
86%
80%
40%
Platinum
Gold
15% 30%
IT Production Business Production IT as A Service
Infrastructurefocus Applicationfocus Businessfocus
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12. IT As A Service – The goal is different
Focus Shifts From Infrastructure Cost efficiency to Business Agility
LOWER COST SERVICE & QUALITY BUSINESS AGILITY
90
Days
Percentage of IT
80
Days Spend On New
EMC IT Capabilities Vs.
% VIRTUALIZED
60 42%
Days
40 Lights-On
Days 30 40%
Days
25% 7
Days
23%
21%
Approximate
~1
20% 20% Day Time-To-Provision App
Environments
2004-08 2009-10 2011+
IT Production Business Production IT as A Service
Infrastructurefocus Applicationfocus Businessfocus
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13. IT as A Service – What’s so hard?
Politik och Politics and Organisation
organisation
Teknologi
Technology
Processer och regelverk
Processes and Compliance
KompetensRoles nya…
och and Skills
Företagskultur
Company Culture
0 10 20 30 40
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14. Roadmap – Where do you start?
NOW PHASE 1 PHASE 2 PHASE 3 GOAL
PEOPLE
PROCESS
TECHNOLOGY
25% 50% 75% 100%
WHY? Roadmap: Value Drivers, Benefits and Effects
HOW? Assess: Now, Goal, GAP, Phases and Projectplan
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15. Winning the business with IT as A Service
By optimizing IT Production for Business Consumption
• Service consumption mindset
• Service-based pricing
• Service level expectations
• Integrated cloud architecture
• Integrated GRC
• Focus on what really matters
Transforming ourselves into a competitive
service provider
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16. IT As A Service Strategy
CUSTOMERS
Voice Of The Customer Service Request / Delivery Invoicing
GO-TO-
1 Service Strategy Service Catalog Pricing, Show/ Chargeback
MARKET
2 3 4
SERVICE PORTFOLIO MGMT SERVICE DELIVERY AND FINANCIAL
SUPPORT TRANSPARENCY
Automated Orchestration And
Portfolio / Demand Mgmt Processes
Provisioning
Service Roadmap Standardized Processes Metering
Service Design / Launch Standardized Service Management Tools Service Costing Policies
5 TRUST IN THE CLOUD
6 SKILLS / ROLES / COMPETENCIES
CLOUD INFRASTRUCTURE
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17. 1 x Operations manager
4 x Chief Engineers
6 x Technicians
2 x Logistics
1 x Dataeraser
2 x Service Managers
2 x Assisting Service
Managers
2 x Electronic Engineers
2 x Mechanical Engineers
10 x Security guards
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18. New roles
Imperative
Business and IT Service Management
financial management
New focus area Enterprise
Infrastructure as Platform as a Virtual Desktop
Cloud service Applications as
a Service Service as a Service
operations management a Service
New roles emerging Virtual Infrastructure Architecture
Cloud Architect, Cloud Admin
Cloud Capacity Planner
IT Automation Engineer Virtual Infrastructure Management
Backup Data
Traditional roles are Systems Storage and Center Security
still essential Recovery Networks
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19. EMC Recommendations for IT As A Service
Roadmap Technology Consumption Operations
• Establish Roadmap • Build Your • Implement a • Transform People,
Private Cloud Service Catalog Roles, Processes,
• Projects Organization
• Extend To • Self-Service
• Involve Hybrid Cloud • Automate
• Establish Financial
• Establish Transparency
Visibility, Controls, Com
pliance
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20. © Copyright 2011 EMC Corporation. All rights reserved. 20

21. THANK
YOU!
Magnus Backman
Magnus.Backman@emc.com
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