Weitere ähnliche Inhalte Ähnlich wie Marketing plan for freelancers (20) Kürzlich hochgeladen (20) Marketing plan for freelancers1. Create focus and simplify your marketing
efforts with a marketing plan for your
translation business
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 1
Link to electronic copy of marketing plan:
http://marketingtipsfortranslators.com/lexd
2. Who am I?
• EN-SV freelance translator for 13 years
• Professional and educational background in marketing
• Passionate about sharing what I have learned - trainer,
presenter, mentor, author, coach, podcaster
• Started presenting on marketing plans for freelance
translators since 2010
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 2
3. Benefits of having a marketing plan
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 3
Prevents waste of time
Brings focus on your target market
Gives direction for your efforts
Creates new leads and networking opportunities
Produces more clients and more money
Measures your progress
4. Steps
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 4
Analyze
Plan
Implement
Analyze
5. Current situation - Services
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 6
What services do
you offer right
now?
How are they
priced and how
are they different
from each other?
Additional
services to better
meet client
needs?
6. Current situation - Specialization
What is your expertise?
In what areas is there a strong demand for your services?
What do you WANT to work with?
How can you improve your expertise?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 7
7. Current situation - Clients
Industry
Size
and
nature
Location
Needs
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 8
Several client groups?
Focus on most
lucrative
8. Current situation - Competitors
Top 5
Compare to
your
business
Messaging
and
positioning
Services
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 9
9. Current situation – How are you unique?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 10
10. What do you want to achieve (vision)?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 11
A vision is about creating a short statement
that will guide you over the next 3 to 5
years. It should be specific enough to say
something about what you will do and
equally what you will not do.
11. 4 Basic ways to grow your business
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 12
1. Raise prices
2. Find new clients
3. Sell more to existing clients
4. Diversify
15. Deciding on marketing tactics
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 16
• What worked last year and what did not work?
• What will you do next year?
• Where will you market these services?
• What methods will you use?
16. Marketing Activities
Website and other inbound marketing
Networking online and offline
Recommendations and referrals
Research potential clients and markets
Direct contact (email, phone, letters…)
Develop marketing material
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 17
17. Budget
• How much money?
• Does budget fit tactics?
• Are there alternatives?
• How much time do you
have?
• Annual and monthly
budget?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 18
19. Tracking and following up
• Finances/income
• How many customers?
• Online presence
• Follow up on clients,
prospects and goals
• Where did you hear
about me?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 20
20. Conclusion
Developing a marketing plan is nothing more
than setting goals and making a to-do list to get
you there. The most important thing is to follow
it, to set up goals, and go back to see if the
marketing is working. If the plan is not working,
change it and adapt to new circumstances.
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 21
21. Template
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 22
http://marketingtipsfortranslators.com/lexd