1. Accelerating Business Growth
Introducing the new www.sagecrm.com
Ciarán Regan
Online Community and Website Manager, Sage CRM

2. Index
• Sage CRM Product & Website Overview
• Sage CRM Website Re-development Objectives
• Legacy Systems and Existing Sites
• Domain Names & URL Structure
• Location based and multilingual content with Channels in Site Manager
• Content Management and Workflows with Site Manager
• External Resource Feeds
• Publishing to Mobile Devices

3. Sage CRM Product & Website Overview
The Product: SAGE CRM 7.1
• The recently launched Sage
CRM Cloud Platform is running
Sage CRM (v7.1) supports two
new versions of Sage CRM.
• Sage CRM Essentials delivers
contact management and helps
you manage your sales
function
• Sage CRM Professional
automates marketing, sales
and customer service
operations
• Sage CRM Cloud enables us to
bring a host of new features to
the product at an affordable
price.

4. Sage CRM Product & Website Overview
The website : www.sagecrm.com
• The website provides a single
sign in destination to the Sage
CRM Cloud product for our
global customers.
• A strong focus on lead
generation in the form of Free
Trial Registrations.
• Showcase the features and
benefits of Sage CRM.
• Provide relevant, localised,
location based, optimised
content to a global audience.
• Provide access to a large
active user and partner
community.

5. Website Re-development Objectives
• To deliver a best in class customer
acquisition website with a priority on
free trial registrations.
• A centrally managed global website
that ensures brand consistency
across all markets.
• A single destination, website
delivering relevant content based on a
users location and region.
• Delivery of content in multiple
languages to enable us to attract
customers across all targeted regions.
• Publishing of content to multiple
mobile and tablet devices.
• Establish a system for content editors
to manage, edit and publish content
from multiple locations.

6. Legacy Systems and Existing Sites
• Inconsistent Look and Feel across
the various regional websites.
• Poor site architecture, lack of
structured content management.
• Conflicting Brand messaging, out of
date content, incorrect pricing.
• No strong calls to action.
Poor visibility and focus on trail
registrations.
• Multiple URLS that compete with
each other on Search results.

7. Domain Names & URL Structure ( Current )
User finds and clicks to access their localised website
ie.sagecrm.com | uk.sagecrm.com | de.sagecrm.com | na.sagecrm.com | ie.sagecrm.com | fr.sagecrm.com

8. Domain Names & URL Structure ( New )
Automatic redirect using country IP address lookup
www.sagecrm.com
( localised version)
maintain relevancy, importance and power of the main domain

9. Location based and multilingual content
France
www.sagecrm.com
www.sagecrm.com/fr
Ireland
www.sagecrm.com
www.sagecrm.com/ie

10. Offering multiple currencies across regions
$
£
AU$

11. Using Channel Creation in T4 Site Manger
Utilising the Channel Feature to create additional country specific sites in Site Manger
Sites currently managed Sites coming online in 2012 as we expand
through the CMS into these markets
www.sagecrm.com/ireland www.sagecrm.com/singapore
www.sagecrm.com/uk www.sagecrm.com/china
www.sagecrm.com/germany www.sagecrm.com/india
www.sagecrm.com/france
www.sagecrm.com/spain
www.sagecrm.com/middleeast
www.sagecrm.com/australia
www.sagecrm.com/northamerica
www.sagecrm.com/southafrica

12. Content Management System and Workflows
Content will centrally managed through
secure browser based access to the new
website CMS.
All pages on www.Sage CRM.com
Ability to provide local Sales offices access to
the CMS to edit and manage pages on a local
level

13. Global User and Partner Community Integration
• With Terminal Four’s ability to
easily communicate with 3rd
party systems and api’s we
seamlessly integrated feeds
from both our partner and user
community sites.
• Pushing content in four
languages from our community
server to various sections of
the new website.
• In 2012 we plan to integrate
Business Partner databases
with Site Manager to provide
user’s with local business
partner listings.

14. Publishing to Mobile Devices
• With the ability of Site Manager to publish once across
multiple devices, our new mobile website will enable use to
provide the best possible user experience across all devices.
• Content can remain centrally managed by the Terminal Four
CMS, and only publish content we feel is relevant to the
mobile user.
• As our Cloud based product is now accessible through
Android and iPhone smartphones. Our mobile website can
now fully compliment the product itself

15. Thank You