1. Social media: Why bother?
T.MacKinnon
Principal Teaching Fellow
Language Centre
2. experiments
• Personal twitter and fb accounts
• Lurking and looking
• Finding relevant blogs and networks
• Engaging with issues
• Decisions:
Professional/personal
Channels of communication
3. Four steps to improving your online presence
Do you
have an
online
presence?
Do you
know
where it is
coming
from?
Have you
Googled
yourself
recently?
Have you
checked all
your online
profiles are
up to date?
Fantastic!
You
monitor
and
maintain
your
online
presenceStart
assessing
your online
presence
and decide
what you
want
Are you
sure?
You and
everyone
you know
cannot have
been
online, ever!
Look at
your
profiles
and
online
identities
Communicate
and connect:
Blog, tweet
and
comment
Share
your
outputs
YES YES YES
N
O
What
more can
I do?
Step 1:
Search for
yourself & check
your impact
Step 2:
Keep all profiles
up to date
Step 3:
Self archive and
share what you
can
Step 4:
Connect &
interact online
N
O
N
O
YES
adapted from http://openuct.uct.ac.za/article/academics-online-presence-
guidelines
5. Unexpected outcomes
• Social media channel management for UCML
• #globalclassroom mentoring
• Regular participation and moderation of
international twitter chats
• Development of research into virtual
exchanges and online intercultural interaction
#oie
• Professional development: HEA and CLL
6. Significant learning
• Look carefully, lurk, check out authenticity of
sources
• Experiment, take care with password
management
• Authenticity of voice
• Commit to community
• Be prepared to share and connect