about the maruti suzuki company analysis 2015

2.  Maruti's history begins in 1970, when a private
limited company named Maruti technical services
private limited' (MTSPL) was launched on
November 16, 1970.
The stated purpose of this company was to
provide technical know-how for the design,
manufacture and assembling
In 1982, a Joint Venture Agreement (JVA) was
signed between Maruti Udyog Ltd. and Suzuki of
Japan and released Maruti 800 in the year 1983.

3. • R. C. Bhargava Chairman, Maruti Suzuki India Limited
(MSIL), (Formerly Maruti Udyog Limited) from 2007 to till
date.
• Kenichi Ayukawa Managing director and CEO.

4. HATCKBAC
KS CARS
SUV
CARS
(sport
utility
vehicles)
SEDAN
CARS
vans

6. • Maruti Suzuki TRUE VALUE
Maruti Suzuki True Value is India's largest
certified, used car dealer network, with
around 763 outlets spread across 550
cities.

7. • Maruti has its own research & development team of over
1000 engineers working shoulder to shoulder with team
Suzuki.
• R&D analyze the changes in the market, studies about
the consumer behaviour and brings new technology
according to the needs of the consumers.
• Maruti Suzuki is going to set up a R&D centre in Rohtak,
Haryana at an investment of Rs. 2000 crore.
• Spread over an area of 600 acres, this R&D center will
be equipped to produce not just high mileage petrol cars,
but test tracks and labs among many other advanced
facilities that will be operational by 2015.

9. • It is the first company to introduce CNG
(compressed natural gas) vehicles.
• Maruti 800 till 2004, was India largest selling
compact car ever since it was launched in 1983.
• Maruti Suzuki was country’s 4th most admired
company on Fortune Magazine’s list.

12. • The Company sold a total of 341,329 vehicles
during the Quarter, a growth of 13.8 per cent
over the same period of the previous year.
• Sales in the domestic market stood at 305,694
units, a growth of 13.0 per cent. Exports were at
35,635 units, up 21.8 per cent.
• During the Quarter, the Company registered Net
Sales of Rs. 130,783 million, up 18.1 per cent
over the previous year.

13. NSE (National stock exchange)
BSE(Bombay stock
exchange)
Share value as on 11/08/2015

14. Suzuki
motor
corporation

15. STRENTHS
• Contemporary
technology.
• Diversification & R&D.
• After sale services.
WEAKNESS
• Still depends on
SUZUKI
CORPORATION.
• 10% components are
still manufactured
outside India.

16. OPPORTUNITIES
• First company to roll
out suitable designed
cars.
• Rising demand.
• They mostly
concentrated on
middle class families
THREATS
• Higher local taxes.
• New technology
from competitors.
• New entrants.

17. • Maruti Suzuki won ‘Hall of Fame’ at NDTV Car n Bike
awards 2015, for consistent performance in last 10
years.
• Manufacturer of the Year" by CNBC TV18 Overdrive.
• Maruti Suzuki shared the PCRA Green Award with Hero
MotoCorp at NDTV Car n Bike Awards for best fuel
efficiency.
• Won Golden Peacock Award for Occupational Health
and Safety.

18. THANK
YOU