Company's today are challenged with a 360 degree view of customers, especially given the amount of interaction that takes place online -- a global, 24X7 channel. Teradata Integrated Web Intelligence is a complete solution that enables you to measure and compare effectiveness of marketing programs across all channels and media, improve conversion rates, exploit multi-channel behaviors, and encourage channel migration from high cost to lower cost channels http://www.teradata.com/t/products-and-services/integrated-web-intelligence/.

1. Teradata Integrated Web Intelligence

2. 6,107,100 2872% 205,500

3. 6,107,100

4. The Today’s Customer Journey Is Complex

6. Marketing Analysis, Action and Automation Teradata Teradata Relationship Manager Online customer adds product to “wishlist” Multi-step campaign Event trigger Product set for next best offer prompt; check inventory for availability Automated SMS sent to mobile phone, with link to web site and product offer, available at home store Customer goes online via mobile, customer buys product redeeming offer Interactive redemption rate analysis chart emailed to marketer Closet addition followed by web site purchase prompts 2 new scoring events New customer cross channel score; prompts email to customer for product review Complex event trigger: recent activity reflected in latest propensity model update; Customer back online clicks thru on Facebook link in email Positive-sentiment Facebook about his new products captured in DW; Teradata captures recent online behaviour and adds segment to TRM, based on value and purchases = “Influencer” segment, qualifying customer for new campaigns & offers TRM emails report to marketer: customer highly profitable Enterprise event due to change in product score; Alert report sent to Merchandising

11. > Unified LDM IWI Physical Data Model Data Collection Adapters Key Technology Partners IWI IP+Partner Ecosystem Faster Time to Market Proven Integration Vendor / Source Independent Best in Class Components

13. Additional Attributes Web Visit Web (visitor) Events Web Search session ID shopping cart events search action visiting “persona ID” game play event search name type of browser media play search event spoken language campaign event search result the cookie used ad serving keyword search the actual content and components viewing event search engine ad and creative banners items for lookup

16. Webtrends Open Architecture Website Mobile Site Applications Mobile IVR Set Top Box Facebook Video Tag WTOD- Redundant DC SDC Servers SDC Files Web Analytics Data Scheduler/ SFTP REST API Data Collection API SDC Log File delivery SFTP Adaptor