This is a presentation created as part of a college assignment for the Marketing Management module.

1. HOW
TO MARKET A
MONTHLY
PHOTOGRAPHY
MAGAZINE IN
NEPAL5TH AUGUST, 2011

2. PRESENTED BY
CHETEZE + KARISHMA + ROSHANI + SAMEK +
TENZING

6. MARKET SUMMARY
• Marketing Research
• Market Needs
• Market Trends

7. SWOT ANALYSIS
Strengths
• Competent and
enthusiastic team with
strong knowledge and
experience
• Creative yet practical
product designers
• Strategic alliance with an
established partner
Weaknesses
• Reliance on outside capital
• Difficulty in building brand
awareness
• Difficulties in establishing
proper distribution channels

8. Opportunities
• Very limited competition
• Untapped market
• Very large potential
customer base
• Advancement of
technology, affordability of
cameras
• People having more
interest in art/photography
Threats
•Future/potential competition
from an already established
market participant (newspaper,
nepalphotography.com).
•Increasing interest in
videography

9. COMPETITION
• Daily newspapers
• Established Magazines
• International websites and publications

10. MARKETING STRATEGY
• Marketing Objectives
– To achieve steady market growth by increasing market
shares and by moving into new markets
– To acquire 1500 one-year subscriptions with-in one year
– To gain 1,000 one-year subscriptions through
organizations with-in a year
– To have 1,000 two-year subscriptions in the first year

11. • Financial Objectives
– To achieve a double figure growth for the first five years
– To increase profit margin through efficiency and economy
of scale

12. MARKET SEGMENTATION
• Geographics
• Demographics
– Age
– Income
– Lifestyle
• Pyschographics
– Innovators
– Achievers
– Experiencers
– Creative Thinker

13. TARGET MARKET
• High Income Customers
• Photography Enthusiasts
• Travelers
• Service providers

14. BRAND DEVELOPMENT
• Brand Development
• Positioning

15. MARKETING MIX
• Product
• Price
• Place
• Promotion
• Strategic Alliance

16. FINANCIALS
-
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
Print Revenue Online
Revenue
Subscription
and Sales
Total Revenue Total Expenses One time
Expenses
Annual
Expenses
Series1

17. CONTROL
• Revenue
• Expenses
• Customer Satisfaction level
• Market penetration
• Improvements in product offerings

18. IMPLEMENTATION
• Preparation of mock magazine
• Advertisement campaigns
• Distribution channels

19. CONTINGENCY PLANNING
• Problem generating brand visibility
• Negative perception of the product offerings
• Entry by an already established player (daily media or
other magazines)
• Failing to sustain the business
• If liquidation become eminent

20. THANK
YOU FOR
LISTENIN