The Which, What and Why of Social Media for Business
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Jay Berkowitz presents “The Which, What and Why of Social Media for Business” at the Winter 2010 CCA Meeting on March 11.
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The Which, What and Why of Social Media for Business
- 1. Which? Why? What? of Social Media 10 Strategies For Your Web Future Photo Credit Lance Cheung - Flickr
- 4. Recent Media Wall Street Journal
- 5. Recent Media FOX TV
- 9. Self-expressing Photo Credit onlinewoman's Photostream
- 10. Sharing
- 11. Re-connecting
- 12. Which? Why? What? of Social Media 10 Strategies For Your Web Future Photo Credit Lance Cheung - Flickr
- 13. # 1 – ‘User Generated Content MySpace
- 14. Facebook - Founded in a Harvard dorm room
- 16. Facebook 400 Million users
- 17. Facebook Profile - share as little or as much as YOU want, with WHO you want
- 18. ‘ Tabs’ Friends Info
- 19. Facebook (Fan) Page = Facebook for Business Note – any tab can be the ‘home’ setting
- 20. Facebook Groups
- 22. S-Commerce
- 23. Capture email with an offer
- 24. LinkedIn – My Network 789 Connections > link to 7,472,000
- 26. Micro Communications - Twitter
- 27. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
- 29. .Org
- 31. #2 You Tube: Launched in Dec. 2005
- 32. You Tube: Videos can be simple
- 34. Sales increased 5x http://www.youtube.com/watch?v=qg1ckCkm8YI
- 35. Best Practices – Entertain, Great Music, Celebrities, Spoofs
- 36. Best Practices – Educate “How to Videos”
- 37. Tag Videos for Blended Search Meta data – Tag your videos, use all the title and description and include long target phrases
- 39. #3 It is for Every Business!
- 40. Annie’s Costumes = Multi-Million Dollar Websites
- 41. Use a Free Offer on your website to capture Leads
- 42. #4 It’s easy to find out how you perform vs. competitors
- 43. Google Page Rank 6/10 1,870 Pages Indexed ‘read’ by Google 10,235 Links TO the site SEOQuake.com Alexa Rank 741,545
- 44. Google Page Rank 4/10 80 Pages Indexed ‘read’ by Google 71 Links TO the site SEOQuake.com Alexa Rank 13,683,239
- 45. Google Page Rank 3/10 19 Links TO the site SEOQuake.com Alexa Rank 17,000,883
- 46. Google Page Rank 2/10 43 Links TO the site SEOQuake.com
- 47. Free Golden Tool SEMRush finds 61 results on the first two pages of Google SEMRush = Google Results
- 48. SEMRush = Google Results
- 49. SpyFu = Competitive Ad Spending
- 51. S e a r c h ™ Trend #5
- 52. 1 0 0 B i l l i o n
- 53. 6 8 %
- 54. ‘ internet marketing presentation’ Pay-Per-Click Search ‘Advertising’
- 55. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
- 56. Copy all words and paste into Word Doc to count words on the page
- 57. Target 250-1000 Words per page
- 58. Keyword Research - Searches WordTracker, Keyword Discovery, Google
- 60. How many links TO a site 10.235 Links TO the site
- 61. Directory links Business.com Page Rank 7/10
- 62. View Source Reveals Meta Tags
- 65. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
- 66. #5 You can measure ROI…to the penny
- 67. Sponsored Link Position #2
- 68. Google Pay Per Click Trend #5 Pay Per Click
- 69. Advanced PPC - GEO Targeting
- 74. Blogs!
- 75. WordPress Blog – Live in 8 minutes!
- 76. Blog Subscriptions! Subscriptions and feeds
- 78. #8 PR 2.0
- 80. Add Keyword Phrases to First paragraph, middle and end
- 81. Add Release to the site first!!!
- 82. Add Meta Tags
- 83. Blog Release to ensure pick up in search engines
- 84. Add Release to PR Web
- 86. CCA Event Press Release
- 89. #9 You can find the People
- 90. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
- 93. # 10 – Your Website is a Lead Magnet
- 95. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
- 97. Ten Golden Rules? What do you do?