Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession sponsored by Constant Contact on January 30, 2009.

1. Ten Free or Low Cost Strategies for Marketing in a Recession January 29, 2009 Jay Berkowitz [email_address] 561-620-9121

4. What is TenGoldenRules.com? Landing Pages & Conversion

5. What is TenGoldenRules.com? Video

6. What is TenGoldenRules.com? Search Engine Marketing

7. Recent Media Wall Street Journal

8. Recent Media FOX Business TV

9. 1. Maximize web site traffic by using Free Search Engine Optimization techniques.

10. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

12. Alexa Rank 3,652,444

13. Alexa Rank 4,247,527

14. Alexa Rank 6,277,856

16. Google Page Rank 4/10

17. Google Page Rank 3/10

18. Google Page Rank 2/10

19. Google Page Rank 2/10

21. Goal 250-1000 Words Per Page Copy and paste text into a word document. Word count determines there are 286words

22. Keyword Research - Searches (WordTracker)

23. Build links in to your site 2,336 links to the site

24. “ View” “ Source” Reveals Source Code Include Keywords in Meta Tags

26. Advanced SEO - Blended Search

27. Advanced SEO Reputation Management

28. 2. Create a FREE Offer (UVP) on your site to get leads.

29. extremehalloween.com Create a “UVP” win a Plasma TV

31. Home Page UVP

32. Advanced Strategy - Stair Stepping

33. 3. Measure the cost to acquire a lead and a sale

34. Advanced Strategy – Funnel Analysis

35. 4. Learn from the competition

37. Advanced Strategy – Competitive Analysis

38. #5 Google Optimizer

39. Google Optimizer

40. 6. Develop an eNewsletter.

42. Advanced Strategy – Add articles to Ezine Articles

43. 7. Create a virtual sales force using Affiliate Marketing

46. 8. Engage in Social Media Marketing

47. YouTube – Dove Evolution

48. Facebook – Rising Star

49. Twitter – Micro Blogging

51. 790,000 MySpace Friends

53. $5 - $2500

54. Micro Marketing

55. 2006

59. Blogger – Live in 8 minutes! Subscriptions and feeds

60. # 9 Using the New PR to Save Lives

61. Add Keyword Phrases to First paragraph, middle and end

62. Add Release to Site

63. Add Release to PR Web

65. “ keynote marketing presentation”

66. “ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #10 Build Your Personal Brand