Charleston AMA - Ten Free or Low Cost Strategies for Marketing in a Recession
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Jay Berkowitz presents the Ten Free or Low Cost Strategies for Marketing in a Recession at the Charleston AMA event on February 5, 2009
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Charleston AMA - Ten Free or Low Cost Strategies for Marketing in a Recession
- 1. Ten Free or Low Cost Strategies for Marketing in a Recession Charleston AMA February 5, 2009 Jay Berkowitz [email_address] 561-620-9121
- 4. What is TenGoldenRules.com? Landing Pages & Conversion
- 5. What is TenGoldenRules.com? Video
- 6. What is TenGoldenRules.com? Search Engine Marketing
- 7. Recent Media Wall Street Journal
- 8. Recent Media FOX Business TV
- 9. 1. Maximize web site traffic by using Free Search Engine Optimization techniques.
- 10. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
- 16. Google Page Rank 7/10
- 17. Google Page Rank 6/10
- 18. Google Page Rank 6/10
- 21. Goal 250-1000 Words Per Page Target Phrases repeated 3 times Copy and paste text into a word document. Word count determines there are 304 words
- 22. Keyword Research - Searches (WordTracker)
- 23. Build links in to your site 9,761 links to the site
- 24. “ View” “ Source” Reveals Source Code Include Keywords in Meta Tags
- 26. Advanced SEO - Blended Search
- 27. Advanced SEO Reputation Management
- 28. 2. Create a FREE Offer (UVP) on your site to get leads.
- 29. extremehalloween.com Create a “UVP” win a Plasma TV
- 32. Advanced Strategy - Stair Stepping
- 33. 3. Measure the cost to acquire a lead and a sale
- 34. Advanced Strategy – Funnel Analysis
- 36. Advanced Strategy – Competitive Analysis
- 38. Google Optimizer
- 39. 6. Develop an eNewsletter.
- 41. Advanced Strategy – Add articles to Ezine Articles
- 42. 7. Create a virtual sales force using Affiliate Marketing
- 45. 8. Engage in Social Media Marketing
- 46. YouTube – Dove Evolution
- 47. Facebook – Rising Star
- 48. Twitter – Micro Blogging
- 52. $5 - $2500
- 53. Micro Marketing
- 54. 2006
- 58. Blogger – Live in 8 minutes! Subscriptions and feeds
- 59. # 9 Using the New PR to Save Lives
- 60. Add Keyword Phrases to First paragraph, middle and end
- 61. Add Release to Site
- 62. Add Release to PR Web
- 64. “ keynote marketing presentation”
- 65. “ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #10 Build Your Personal Brand