Jeremy will give a taste of how Apigee customers are using API Management to create compelling user experiences with incredible speed. We will quickly zoom through high level general principles like culture on our way to the architectural nitty gritty of why you should make a tailored API for every device you support. http://idc2016.sched.org/event/6AyR/apigee-creating-compelling-user-experiences-through-apis

1. ©2015 Apigee Corp. All Rights Reserved.
@tenfourty @Apigee #IDC16
Creating Compelling User
Experiences through APIs
Jeremy Brown – Inmarsat Developer Conference
29th Feb 2016
@tenfourty jbrown@apigee.com

2. @tenfourty @Apigee #IDC16
Apigee is the largest public and private cloud API platform
3
©2016 Apigee. All Rights Reserved.
Multi-Datacenter Deployment
1+ Billion
calls / week
Private Cloud
leading Telco
Apigee Cloud
top 10
global retailers
60%
peak requests
per sec
50k
scale
year/year
3x
availability
zones
21
transactions/day
1B+
regions
8
API availability
99.999%

3. @tenfourty @Apigee #IDC16
©2015 Apigee Corp. All Rights Reserved.
@tenfourty @Apigee #IDC16
Apigee provides a unified and comprehensive API platform
Secure API
Runtime
Apps
Backend
Securely and reliably run your APIs at scale"
Analytics
Gain deep insights
into your API usage
and performance
Developer
Management
Partners /
Developers
Quickly onboard &
engage partners &
developers
API
Development
API Team
Build modern APIs
with tools you will
love!
Operations
Automation
Scale your APIs at
web scale with full
operational control

4. @tenfourty @Apigee #IDC16
©2015 Apigee Corp. All Rights Reserved.
@tenfourty @Apigee #IDC16
OAuth2, OpenID,
SAML, TLS
OWASP Threat
Protection
RBAC, 3rd party
IDM Support
Bot
Detection
Mediation, Caching & "
Traffic Management
node.js"
run-time Engine
Data Persistence / "
BaaS
Hybrid Deployment /
Microgateway
Secure API
Runtime
Apigee provides a unified and comprehensive API platform
Apps
Backend
Business &"
Developer Metrics
Fine-grained
Performance Analytics
End User Analytics
Custom Data Capture &
Reports
Trace & Diagnostics
Analytics
Customizable
Developer Portal
SmartDocs
Self-service "
Developer On-boarding
API Products
API Monetization
Developer
Management
Partners /
Developers
API-driven "
Platform Automation
Multi-tenancy &
Scaling with Traffic Isolation
Zero Downtime Upgrades
Cross-region Automated
Routing & Failover
Global Policy Enforcement
Operations
Automation
Flow-based Proxy Editor &
Pre-built Policies
API Studio with
Open API / Swagger
Test & Monitoring
Extensibility with "
node.js / Java
Version Management
API
Development
API Team
API Gateway

5. @tenfourty @Apigee #IDC16
Code
Culture
Community

6. @tenfourty @Apigee #IDC16
will not get you the
OLD
NEW

7. @tenfourty @Apigee #IDC16
Implement the NEWPreserve the OLD
(when necessary)
Implement the NEW

8. @tenfourty @Apigee #IDC16
Culture: Being Digital

9. @tenfourty @Apigee #IDC16
New Reality: Two-speed Enterprise
DIGITAL
EXPERIENCE
SYSTEM OF
ENGAGEMENT
CRM
ERP
Data Warehouse
Database
SYSTEM OF RECORD
ESB /Integration
Data Lake

10. @tenfourty @Apigee #IDC16
From control to context
Processes "
guiding principles
interaction patterns
Roles
small x-functional teams
end-2-end responsibility
Communication
transparent and open
pull vs. push

11. @tenfourty @Apigee #IDC16
Community: Amplifying digital

12. @tenfourty @Apigee #IDC16
New Reality: Digital value chain
B2C
B2E
B2B
User
App
Developer
API
API Team
Backend
customers
partners
employees

13. @tenfourty @Apigee #IDC16
From an army of workers to a
network of makers
• customers activated
• users as product managers
CUSTOMERS
• ecosystem innovation
• extend and complement
PARTNERS
• on boarding & analytics
• x-company innovation
INTERNAL DEVELOPERS
• enterprise data at core
• unlock core value
SYSTEM OF RECORD

14. @tenfourty @Apigee #IDC16
Code: Delivering digital

15. @tenfourty @Apigee #IDC16
New Reality: Digital scale
from millions of
users to billions
from limited data to
massive data
capture and usage
From connecting
humans to programs to
programs to programs

16. @tenfourty @Apigee #IDC16
Every Interaction Matters
availability @scale
Fault tolerance
Programs must function even
when errors occur
Continuous delivery
Bite-size
innovation
Monitor
Monitor across all "
programs

17. @tenfourty @Apigee #IDC16
Every Dollar Counts
Don’t wait "
around
Ride the "
demand curve
Automate, "
automate, automate
efficiency @scale

18. @tenfourty @Apigee #IDC16
000100010101000000000101010000100010110010
010101000000000101010000100010110010010100
0011110111100000000010101000111101110011110
100000000010101000110000000001010100011
1011000000110100000010101010110000001101100
0000110100000010101010110000001100101110101
101100111111011110001010101011001111001100111111
111100010101010110011111011001111110111
Every interaction must be intelligent
humans can’t
sift signal "
from noise

19. @tenfourty @Apigee #IDC16
0001000101010000000
0010101000010001011
0011110111100000000
010101000111101110
1011000000110100000010
1010101100000011
1011001111110111100
010101010110011110
1011000000110100000
machines can
Every interaction must be intelligent
sift signal
from noise

20. @tenfourty @Apigee #IDC16
0001000101010000000
0010101000010001011
0011110111100000000
010101000111101110
1011000000110100000
0101010101100000011
1011001111110111100
010101010110011110
1011000000110100000
machines can
Every interaction must be intelligent
sift signal "
from noise
know what your
customers might buy next

21. @tenfourty @Apigee #IDC16
0001000101010000000
0010101000010001011
0011110111100000000
010101000111101110
1011000000110100000
0101010101100000011
1011001111110111100
010101010110011110
1011000000110100000
machines can
Every interaction must be intelligent
sift signal "
from noise
know what your
customers might buy next
identify malicious API
traffic

22. @tenfourty @Apigee #IDC16
0001000101010000000
0010101000010001011
0011110111100000000
010101000111101110
1011000000110100000
0101010101100000011
1011001111110111100
010101010110011110
1011000000110100000
machines can
Every interaction must be intelligent
Intelligence @scale

23. @tenfourty @Apigee #IDC16
+
+
Delivering Digital
Intelligence @scale
Availability @scale
Efficiency @scale

24. @tenfourty @Apigee #IDC16
Accelerating digital business . . .
Being Digital
Culture
Code
Delivering digital
Community
Amplifying digital
SPEED MATTERS

25. @tenfourty @Apigee #IDC16
The time was YESTERDAY !!
Code
Culture
Community

26. @tenfourty @Apigee #IDC16
General Principles for your REST APIs
• Be Pragmatic, not a RESTafarian – for the sake of other developers
• Only need 2 urls per resource
– Collection - /dogs
– Element - /dogs/1234
– POST, GET, PUT and DELETE -> CREATE, READ, UPDATE and DELETE
• Verbs are BAD, Nouns are GOOD
– /getsmalldogs vs /dogs
• Plurals are better
– /dogs
• We favour Data Oriented APIs over Service Oriented APIs
– Learn the data vs learn the services + the date
– Don’t design an API at all, just use REST
• We favour simple, flat JSON
• Versioning
– Don’t! but if you have to we have come to favour putting the version in the sub-domain (if you have to!) – the ‘no-
versioning’ strategy for versioning
• https://api.acmecorp.com/dogs/1234
• https://api2.acmecorp.com/dogs/1234
• Check out these resources:
– Web API Design ebook - https://pages.apigee.com/web-api-design-website-h-ebook-registration.html
– Newest thinking in this webinar - http://apigee.com/about/blog/technology/pragmatic-rest-next-generation

27. @tenfourty @Apigee #IDC16
Some thoughts on Microservices
Centralise and Manage non-functional concerns – API
Platform can help
• Analytics - who is consuming what and at what rate
at what time
• Discoverability – developer portal – developer
workflow - self registration, self service to API access
and API metrics
• Versioning –API Teams/services owners– API
Platform can help developer engagement (portal)
• Facades and Mashups – API Platform can be used to
orchestrate the cross-functional microservices that may
reduce round trips for web applications
PaaS – PaaS solves the “1-click self-service/DevOps”
deployment and running and managing of Apps/Services/
Microservices – it doesn’t solve the same problems that an
API Platform does
• PaaS + API Platform – powerful combination to
enable super fast two speed IT by “two pizza teams”
Check out this great article on 7 Microservices antipatterns -
http://www.infoq.com/articles/seven-uservices-antipatterns
28!©2015 Apigee. All Rights Reserved. !

28. @tenfourty @Apigee #IDC16
4 Best Practices
• Create APIs by product and device type to reduce maintenance
• Create new APIs using existing components with API management to minimize work
from backend teams
• Integrate API Management with your existing CI tooling and processes
• Create an API Tier in front of your microservices to maximize performance

29. @tenfourty @Apigee #IDC16
Create APIs by product and device type to reduce
maintenance

30. @tenfourty @Apigee #IDC16
Create new APIs using existing components with API
management to minimize work from backend teams

31. @tenfourty @Apigee #IDC16
Integrate API Management with your existing CI
tooling and processes

32. @tenfourty @Apigee #IDC16
Create an API Tier in front of your microservices to
maximize performance

33. @tenfourty @Apigee #IDC16
Full Story: Belly Up to the Microservices Bar
• http://apigee.com/about/blog/
developer/belly-microservices-bar
• https://www.youtube.com/watch?
list=PLIXjuPlujxxz9oSr26Oii3-
HWhPZU1tvE&v=_-fKGzN-8tA

34. ©2015 Apigee Corp. All Rights Reserved.
@tenfourty @Apigee #IDC16
I Love APIs Europe
http://london.iloveapis.com"
THIS Wednesday 2nd March 2016
Promo codes
INMARSAT– 10 Free Passes
JBROWN – 30% off