Learn the many ways to get information from the City of Tempe, Arizona and join in the conversation with Tempe on social media.

1. Connect with Tempe
Through Technology

2. The Medium is the Message
Marshall McLuhan said the
medium is the message,
meaning that the delivery
method is inextricably tied
to the message itself –
helping shape it.

3. Communication Choices
• Phone
• TV
• Email
• Facebook
• Twitter
• YouTube
• Instagram
• Mobile Apps
• WHAT’S NEXT?

4. E-mail
• 30,000 people get their
information from Tempe via email
• www.tempe.gov/enotification
Affordable Housing Arts Education
Arts News Aviation Updates
Business Business and Development News
Call to Artists City Clerk
City News Community Development Dept.
Community Relations Dept. Community Services Dept.
Connecting Tempe Newsletter/
Tempe Opportunities Brochure
Council: Corey
Woods, Councilmember
Council: Joel
Navarro, Councilmember
Council: Kolby
Granville, Councilmember
Council: Mark Mitchell, Mayor Council: Mayor & Council - ALL
Council: Onnie Shekerjian, Vice
Mayor
Council: Robin Arredondo-Savage,
Councilmember
Council: Shana Ellis Diversity
Finance and Information
Technology Dept.
Fire Dept.
General Plan 2040 Golf News
Government Relations Hot Topics
Housing Library
Military/Veterans News Neighborhood News
Police Community Alerts & News Public Works Dept.
Sustainable Tempe Technology
Tempe Community Council Tempe Today Newsletter
Tempe Town Lake Updates Tennis News
Timelines- Tempe History Museum
Newsletter
Transportation - news
Volunteer Opportunities

5. Mayor and Council
• www.tempe.gov/clerk
for City Council meeting
agendas,
councilmember
calendars, boards and
commissions and the
like
• Reach all the council at
once:
councilcommunicator@
tempe.gov

6. Website: Tempe.gov
• Tempe.gov/calendar
• Tempe.gov/newsroom
• Tempe.gov/business
• Tempe.gov/library
• Tempe.gov/green
• Tempe.gov/golf
• Tempe.gov/brochure
• Tempe.gov/historicpres
• Tempe.gov/trash
• Tempe.gov/housing
• Tempe.gov/water
• Tempe.gov/cau (crime
stats)
• Tempe.gov/lake
• Tempe.gov/police
• Tempe.gov/fire
• Tempe.gov/jobs
• Tempe.gov/neighborhoods
• Find everything you need to
know about our city here.

7. Events calendar
• Arranged by date
• Filters for meetings or
locations
• Includes all events and
meetings hosted by the city
• Does not always include
festivals organized by others
• Includes date, time, location
and cost to attend as well as
contact information for
details
Annual trout release
on Town Lake.

8. Library
• Download books, magazines,
videos
• Get a calendar of classes and
storytimes
• Author visits
• Learn a language online
• Sometimes cool stuff just
happens and it is posted
online

9. Police and Fire
• Tips on crime
prevention
• Tips on fire
prevention
• Life safety tips
• Crime stats
• Alarm permits
• Community outreach
opportunities
• More

10. Newsroom
• Take a look at all
the news
happening in your
city in one glance
• Archived releases
also stored

11. Why use social media?
• 70 percent of
Americans use it
• Message control
• It’s fast and free
• A message can travel
around the world in
moments to people
you’d never reach
• Tempe ranks 34th in
nation for social
connectivity

12. • We were among the first cities to embrace social media
• We are considered the government social media experts for Arizona
• Our team has presented at five statewide conferences, including
League of Cities
• We’ve been lauded in national publications for our program,
including Mashable, the leading source for social media news
Tempe’s social media program rocks

13. Facebook
• 1 billion monthly users, more
than half use Facebook daily
• Average user spends about 15
minutes a day getting their news
from social media
• Average online news network
gets 12 minutes a month
• 219 billion photos uploaded
• Fastest-growing users: 45-54
• Tempe has about 5,000 likes
between its FB pages – City of
Phoenix has about the same.
• In the event of an emergency,
we can reach 1.3 million
Facebook users in moments

14. Twitter
• Fifth most popular website in
the world with 500 million
users and 170 billion Tweets
• Users are slightly more
educated, make a little more
money, than Facebook
• Tempe’s Twitter reach: It
takes one or two Tweets to
reach 10,000 people - the
same number of people as
read the Tempe Republic
• @tempegov has about 7,800
followers. Tempe Police and
Fire have about 2,000

15. YouTube
• www.youtube.com/tempe11video
• Our channel has about 300,000 video views
• About 200 videos are available to download
• Videos are also embedded on our website, shown
on Tempe 11 Cox cable channel and shared with
other city stations

16. The world’s most typical person is a 28-year-old Chinese man.
He is right-handed and owns a cell phone.
By 2030, that person will come from India.
National Geographic compiled 190,000 photos
of men fitting this description to create this image.

17. Tempe demographics
• Average Tempe resident age: 27.9 – Tempe is among
youngest cities in nation
• An example of this is singer Katy Perry, 28
• Most populous age group: 20-34
• 41.9 percent have Bachelor’s degrees or better
• 42 percent have Knowledge Economy jobs
• 46 percent of residents own homes
• 49.5 percent live in non-family households
• Housing costs 15 percent higher than state
• About 25 percent of households have kids
• 20 percent live under the poverty level
• 9.2 percent don’t speak English very well

18. Sample week:
Tempe Facebook demographics

19. Our goals :
• To connect with you in the manner most convenient to you
• To give you information that will assist you when you want to visit our
facilities and partake of our services
• To improve your life with our offerings in person
• We want you to leave our events happy and receive high quality
services easily and quickly

20. Tempe style
• Accurate and Timely
• Relevant
• Smart
• Progressive and Visionary
• Fun and Quirky, Vibrant and Eclectic
• Green
• Strong Sense of Community - Loyal
• Inclusive of Everyone, Values Differences
• Multicultural
• 4 million visitors a year come here to
experience our vibe

21. What is Tempe 311?

22. Means of Connecting

23. Support service provided
• 1st Level: Provide information
• 2nd Level: Process service requests
• 3rd Level: Connect to subject matter expert
Operations

24. Web access

25. Web access

26. How do I
do this?

27. 311 App
Home Screen Request Entry Request tracking

28. 80,000 Contacts in 2012
10,000 Service requests 2012
1,000+ App downloads
By the Numbers
Tempe311 is on track
to reach 100,000 contacts in 2013

29. 64%
15%
14%
7%
Tempe 311 Service Requests by Method
Phone App Web Email

30. 480-350-4311
Monday – Friday
7 a.m. to 5 p.m.
www.tempe.gov/311

31. Tempe Connections to Remember
Phone: 480 350-4311
TV: Cox Cable Channel 11 or www.tempe.gov/tempe11
Email – www.Tempe.gov/enotification
City of Tempe Twitter: www.twitter.com/tempegov
Tempe Public Safety Twitter: www.twitter.com/TempePoliceFire
City of Tempe Facebook: www.facebook.com/Cityoftempe
Tempe Opportunities Facebook: www.facebook.com/tempefun
Tempe PD + Fire Facebook: www.facebook.com/TempePoliceandFire
YouTube: www.youtube.com/tempe11video
Slideshare: www.slideshare.com/tempegov
Instagram: www.instagram.com/tempegov

32. Find this presentation at:
www.slideshare.com/tempegov