30 helpful online survey terms to get you started with your online market research.

1. Free Download
30 Helpful Survey Terms
Explained
Your exclusive guide on popular survey terms
Tellwut Online Survey Solutions
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2. Terms on the Dashboard
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Dashboard: where you can see and manage
all of your survey projects, active projects,
accounts, and survey package upgrades.
Survey Sorting Tool: easily sort your active,
pending, ended survey projects.
Private Link: a link to your survey can be
included in emails/newsletters, social media,
etc. With this private link, survey participants
will be able to see ONLY the survey WITHOUT
the website background and advertising.
View Survey Button: Is where you can
preview your survey project at any time.
Segmentation (mail): a group of survey
responded based on a set of specific
demographics (gender, age, location,
interests, etc.) to which you will send out your
survey.
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3. Survey Reporting Terms
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Report: is where you can find the
general survey results and when the
survey is still live – the live results, so
that you can track responses and trends
Detailed Export: is where you can find
the cross report to be able to analyze
your results horizontally as well.
Crosstab report allows you to track the
correlation of responses by individual.
Detailed Export with User Data: is a
cross report including user demographic
information for deeper analysis and
understanding of your targeted group.
Export Report: you can download your
survey collected data in the form of a
CSV file
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4. More survey terms
Category: you can categorize your
survey by topic (Business, Product,
Money, Entertainment)
 Template: a document that includes
suggested questions or layouts that
helps you prepare your online survey
more quickly.
 Completions: number of people that
have completed a survey.
 Live Survey: is an active survey that is
ready to be taken by survey
respondents.
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Tellwut Online Survey Solutions
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5. Survey Structure Terms
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Branching: a software tool that allows guiding through the survey
questions depending on a previous response.
Publish Survey: is the act of putting your survey live and active,
available to survey respondents to take.
Multi-question Survey: a survey that is consisted of more than one
questions.
Single-question Survey: a survey that is consisted of only one
question.
Balanced Scale: a survey question that offers an equal number of
answer options on each side of the scale.
Leading Questions: questions that are subjective and show a
specific preference (need to be avoided)
Double Barreled Questions: asking two questions within one
survey question. (need to be avoided)
Dichotomous Questions: questions asking for a straight forward
answer like yes or no. (good for screening participants)
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6. Open-ended Question: A type of survey question
designed to allow respondents to share their
thoughts in their own words.
 Multiple Choice/One Answer Allowed: you
provide more than one answers to your survey
question from which voters need to select just one.
 Multiple Choice/Multi Answers Allowed: you
provide multiple choices for answers to your survey
questions and voters can select more than one.
 Rating Type of an Answer: respondents can rate
one or multiple answers on a scale from 1 to 10.
You can put a weight on each answer to indicate
importance in the survey reports and calculate
rating average. Read more here.
 Fill in the Blank Answers: survey respondents
can answer with free text
 Matrix Answers: Matrix Design Answer is a chart
with horizontal and vertical answer options that are
provided for survey participants to rate features.
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Survey
Answers
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7. Survey Features Terms
Welcome Message: is the message included before the
survey starts that usually includes more information about
the nature of the survey, its purpose, and duration.
 End Message: is the message that shows up after a survey
has been competed. End Message can include a link to a
different website, a thank you note or directions.
 Exit Link: the link included in a customized end message
that takes survey respondents to a company website,
promotion, giveaway, social media, etc.
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See more survey features.
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8. Thank you from
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