Factors to force new service development to get

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tellstptrisakti

Wirtschaft & Finanzen

Welcome to
[ ]Service Marketing
Topic: Service Marketing For Hospitality And Toursim

FACTORS TO FORCE NEW SERVICE
DEVELOPMENT TO GET SUCCESS

MARKET SYNERGY
• Good fit between new product and firm’s image/resources
• Advantage vs. Competition in meeting customers need
• Strong support from firm during/after launch
• Firm understands customer purchase decision behavior

ORGANIZATIONAL FACTORS
• Strong interfunctional coorperation and
coordination
• Internal marketing to educate staff on new product
and its competition
• Employees understand importance of new service to
firm

MARKET RESEARCH FACTORS
• Scientific studies conducted early in development process
• Product concept well defined before undertaking field studies

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Factors to force new service development to get

1. Welcome to [ ]Service Marketing Topic: Service Marketing For Hospitality And Toursim

2. FACTORS TO FORCE NEW SERVICE DEVELOPMENT TO GET SUCCESS

3. MARKET SYNERGY • Good fit between new product and firm’s image/resources • Advantage vs. Competition in meeting customers need • Strong support from firm during/after launch • Firm understands customer purchase decision behavior

4. ORGANIZATIONAL FACTORS • Strong interfunctional coorperation and coordination • Internal marketing to educate staff on new product and its competition • Employees understand importance of new service to firm

5. MARKET RESEARCH FACTORS • Scientific studies conducted early in development process • Product concept well defined before undertaking field studies

Factors to force new service development to get

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Factors to force new service development to get