2. 2
Market presence and offered products
Sweden
Full product suite
Norway
Full product suite
Estonia
Mobile, Fixed
telephony
Latvia
Mobile
Lithuania
Mobile
Netherlands
Full product suite
Austria
Fixed broadband,
Fixed telephony
Croatia
Mobile
Kazakhstan
Mobile
Germany
Mobile, Fixed
broadband & telephony
3. 3
Net sales per market and segment
Share of net sales per market
H1 2013
Net sales by market and segment
H1 2013
SEK Million
Majority of net sales originates from
Sweden, Norway and the
Netherlands
Remaining markets contribute no
less than 25% of net sales
Mobile is the largest product area in
terms of net sales, representing 70.8%
of total net sales
Sweden Netherlands Norway Austria
Croatia Lithuania Latvia Kazakhstan
Germany Estonia Other
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Mobile Fixed broadband
Fixed telephony Other operations
4. 4
Benefitting from a mobile evolution
Demand growth – European mobile data
usage
Tele2 Sweden - Mb/week
3G 4G 2G
Jun-11 Jun-12Jan-12 Jan-13
MB
Jun-13
Strong spectrum portfolio
Tele2 is a leading infrastructure-
based challenger with attractive offers
Tele2 is uniquely positioned to
capitalise on mobile data and internet
growth
5. 5
Netherlands Other Netherlands Other
The Netherlands are of high importance
from a Tele2 Group perspective…
Netherlands share of Net Sales
H1 2013
Netherlands share of EBITDA
H1 2013
18.1% 21.2%
...and the importance will grow over the coming years
