2. Startup
“a business or undertaking that has recently begun operation”
The American Heritage Dictionary
“a company designed to grow fast”
Paul Graham
“a temporary organization used to search for a repeatable
and scalable business model”
Stave Blank
4. “74% of high growth internet startups fail due to premature
scaling… no startup that scaled prematurely passed the
100,000 user mark.”1
“93% of startups that scale prematurely never break the
$100K revenue per month threshold.”1
Failure : Premature Scaling
5. Prerequisites For Scaling2
1. Founder’s Core Vision (passion)
2. Scalable Ideas (large market)
3. Solves A Real Problem (wanted product)
4. An Excellent First Interaction (minimum great product)
10. Increasing Traffics
● Search Engine Optimization (SEO)
● Search Engine Marketing (SEM)
● Viral Content on Social Media
11. A/B (Split) Testing
● Randomized experiment
● Confirming which idea is better
● Utilizing traffic
● Only some users will be tested
● Know the significance of the change