A presentation Teemu Kurppa from Huikea.com gave in Slush Helsinki startup conference (http://slushhelsinki.com)

1. Teemu Kurppa
teemu.kurppa@iki.fi
HUIKEA.com

2. Platform = Stage
How to choose
a mobile
development platform?

10. Platforms

11. 100M10M1M 30M 30M 1B

12. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B

13. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★★★

14. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★★★
★★ ☆

15. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆

16. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆

17. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆

18. 100M10M1M 50M 30M 1B
Flash Lite
Web
1B
500M
Java ME
1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆

19. iPhone changed
the game

20. S60 100M
Sold units
Why iPhone matters?

21. S60 100M
10MiPhone
Sold units
Why iPhone matters?

22. S60 100M 0.20
10MiPhone
Sold units
% flat-rate
data plan
×
Why iPhone matters?

23. S60 100M 0.20 20M
10MiPhone
Sold units
% flat-rate
data plan
Potential
customers
=×
Why iPhone matters?

24. S60 100M 0.20 20M
10M 1.00iPhone
Sold units
% flat-rate
data plan
Potential
customers
=×
×
Why iPhone matters?

25. S60 100M 0.20 20M
10M 1.00 10MiPhone
Sold units
% flat-rate
data plan
Potential
customers
=
=
×
×
Why iPhone matters?

26. S60 100M 0.20 2M
10M 1.00 5MiPhone
Sold units
% flat-rate
data plan
Educated
customers
=
=
x
x
x
x
Why iPhone matters?
% knows
about apps
0.10
0.50

27. S60 100M 0.20 2M
10M 1.00 5MiPhone
Sold units
% flat-rate
data plan
Educated
customers
=
=
x
x
x
x
Does Java matter?
% knows
about apps
0.10
0.50
1B 0.01 1MJava ME =x x 0.10

28. The initial
user experience
of your app
on E65

41. Where is the game I just downloaded?

43. The initial
user experience
of your app
on iPhone

58. New
- or old -
monetization
model

59. Java
ME
Flash
Lite
Web
Possibilities

61. Mobile web

62. URL is an ultimate delivery mechanism

63. Server-side enables fast iterations

64. Portability ain’t free but it’s cheap

65. HTML / CSS / JavaScript
is a great
UI platform
for complex designs

66. Monetization models
are same as
in the desktop web
- just even harder

67. Possibilities are limited, but...

68. The future of
the (mobile)
web
HTML 5

69. Offline access
Local database
Application cache

70. Performance
Local database
Application cache

71. Native
look and feel
Touch APIs
Look and feel APIs
Shortcut icons
MIME or URL schema handling

72. Sensors
Location
Camera access
Movement

73. Do what you know
- Learn the platform
Think distribution and monetization first
- technological possibilities second
Choose mobile web
- if possible
Do for current hot top devices
- not for everybody, not for the past or the future
How to choose a platform?

74. The platform
is
a stage
that defines
an audience
you
reach.

75. Q&A
HUIKEA.com
teemu.kurppa@iki.fi
http://teemu.jaiku.com
http://dirtyaura.org/blog