This summary provides an overview of key points from the document in 3 sentences: The document discusses the growth and power of LinkedIn, highlighting how it grew from 85,000 members in 2003 to over 75 million members as of August 2010, and how it can be used to increase brand awareness, enhance Google ranking, build networks, and gain competitive intelligence. It also lists the top 10 industries on LinkedIn and provides examples of Irish LinkedIn groups and their member counts, suggesting LinkedIn can be used to engage with and connect to various professional communities.

1. TED VICKEY The Power of LinkedIn

2. Biggest difference between when I was there and now…. ..they let anyone in

8. How powerful is social networking? … it got this man elected President

10. Global populations Source: Wikipedia, May 5, 2010 1 China 1,337M 2 India 1,180M 3 USA 310M 4 Indonesia 231M 5 Brazil 193M 9 Russia 142M 14 Germany 82M 20 France 65M 22 UK 62M 23 Italy 60M 27 Spain 46M 119 Ireland 5M Over 75M Over 400M

11. The Power of Growth 85,000 members 2003 1.6M members 2004 4.4M members 2005 8.5M members 2006 10M members 2007 75M members As of Aug 2010 35M members 2008

12. The Six Degrees of COLLABORATION Henk van Ess China BAK Battery Co. San Fran Logo designer Dutch box designer Blogger made web commercial NY video commercial German music http://www.cnbcmagazine.com/story/six-degrees-of-collaboration/1148/1/

15. Perceived benefits of LinkedIn (Irish) (Vickey, 2009) Strongly Agree Strongly Disagree Future Business Opportunity 1.5 Stay Connected 1.6 Partnership Opportunity 1.8 Research 1.9 Personal Networking 2.2 New Ventures 2.3 Expertise Requests 2.4 Sales Prospecting 2.6 Career Opportunity 3.7

16. LinkedIn is for B2B

18. 1. Increase your brand

19. Use in your signature

20. Use on your business card

23. 2. Enhance your Google rank

25. 3. Build your network

27. 4. Stay CONNECTED

30. Success – Status updates Skype From: Jo < @com > To: Ted Vickey < [email_address] > Date: Mar 04 2009 - 6:12pm LinkedIn Hi Ted, I saw you have a Skype Account - can you connect to me? thanks Jo

31. 5. Competitive INTEL

37. LINK

38. 6. ENGAGE

40. LINK

41. Open Coffee Ireland 1230 Open Coffee Galway 113 Galway Entrepreneurs 107 Enterprise Ireland Americas 627 Bizcamp Ireland 377 Irish/America Business Network 1909 IBA 657 UL MBS International Entrepreneurism 20 SME Links Ireland 751 UL Alumni Association 2722 Biz and Entrepreneurship Network Ireland 68 FB for Business Ireland 596 Innovation Ireland 1485 Irish Cloud 629 NUIG 1994 Social Media Ireland 1249 US Alumni NUIG 96 US Alumni and Friends NUIG 109 Total: 14739

44. Ted Vickey DERI [email_address] @tedvickey