Loudoun Chamber Business Networking Lunch Feb 2012 KME Internet Marketing
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Presentation on Digital Marketing Spend by KME Internet Marketing to Loudoun County Chamber of Commerce Growing Your Business lunch, February 2012
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kelly McLaughlan is the CEO of KME Internet Marketing, with over 15 years of IT Engineering, Online Marketing and Business Analytics Experience from companies including PricewaterhouseCoopers and Electronic Data Systems. Ted McLaughlan is the CTO and Senior Marketing Advisor, with over 20 years Enterprise Information Management, Architecture, and Interactive Media experience with firms including Blackstone Technology, Accenture and EDS.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Loudoun Chamber Business Networking Lunch Feb 2012 KME Internet Marketing
- 1. Loudoun County Chamber of Commerce – Growing Your Business February 21, 2012 25050 Riding Plaza – Suite 130 - #145 South Riding, VA 20152 800-483-1262
Hinweis der Redaktion
- Coordinating everyone, efficient communications and quick decisions – manage the process Analytics – you can and should spend time on this, or make sure to get good reports PPC and Ad Buying – outsource to the experts – exit to next slide Onsite SEO – you can do some yourself, with a content management system Linkbuilding – you can do some yourself, especially with social media Social Media – takes a lot of time, look for help Profiles need to be built and optimized Multimedia, interesting, relevant content needs to be generated Links need to be built Socializing needs to happen Website design and build – hire a local firm, or local contact with offshore
- Focus on the right things, or a limited number of targets at a time Consider paying for thorough research and competitive analysis Are you B2B or B2C? Much different approaches