A recent presentation at the GRCC Greater Reston Chamber of Commerce for applying B2G Digital Marketing to #GovCon Sales, Marketing, BD and Capture Management Shipley Pursuit Lifecycle.

1. B2G Digital
Marketing
10410 Main Street, Suite 200, Fairfax, VA
703-585-3321

2. B2G Digital Marketing Challenge
 Government IT contracting, integration, education and advisory services is very
competitive – among niche vendors, integrators, large product & service providers
 Unique qualifications, strengths, pricing and value of a company’s offerings (i.e.
“capability statement” elements and proof points) aren’t easily demonstrated online –
without B2G-specific optimization, to the audience that matters, due to things like:
• Acquisition & contract restrictions
• Intellectual property and sensitive data protection
• Government agency policies, mission sensitivities
• Non-disclosure/non-compete agreements
• Public trust or security protections

4. SEO
SEM/PPC & Retargeting
Inbound ABM (email/Content
/Call Tracking)
Brand Refresh/PR
GeoFencing
Targeted Ad Buys
Creative Media/Events
Testing, Campaign
Planning
Testing
Testing
CRM Build
Buzz & Influencers
Keyword Research
Build & Plan
B2G Digital Marketing Applied to the Government Contract Pursuit Lifecycle
Color Reviews
Shipley
GovCon
Pursuit
Lifecycle
Business Development Sales & Marketing Capture Management Proposal Management Customer Management

5. WEB DESIGN &
DIGITAL
MARKETINGFOR B2B, B2C,
B2GOVERNMENT
B2G Digital Capture & BD
Audience, relationship and influencer-targeted digital
messaging – for acquisitions, procurements, proposals,
task orders, industry engagement
SEO, PPC, Analytics, Social Media, Lead Generation and
Advertising: World-class, commercial-grade digital tech
Award-winning web design, interactive media and
creative, mission-focused branding
Marketing&Communications
Design Services
10410 Main Street, Suite 200,
Fairfax, VA 22030
info@kme.digital703.585.3321