6. Mobile Growth
• 75% of adults and 60% of
teens are mobile phone users
25%
75%
7. Mobile Growth
• 75% of adults and 60% of
teens are mobile phone users
• 68% of people 18-34 use SMS
(73% 18-24 and 50% overall)
8. Mobile Growth
• 75% of adults and 60% of
teens are mobile phone users
• 68% of people 18-34 use SMS
(73% 18-24 and 50% overall)
• Smartphone penetration (e.g.
Blackberry, iPhone) is nearing
50% of the market
9. Mobile Growth
• 75% of adults and 60% of
teens are mobile phone users
• 68% of people 18-34 use SMS
(73% 18-24 and 50% overall)
• Smartphone penetration (e.g.
Blackberry, iPhone) is nearing
50% of the market
• Among teens, mobile phone is
the most important electronic
device; higher than the TV
10.
11. “Mobile will be a larger business than the PC-Web”
—Eric Schmidt, Google CEO
16. Mobile Advertising
Vehicles
• Text Message
Advertising
Indianapolis-IN
Conseco loess $400M
in Q4; survival is at
issue http://
m.indystar.com/
*Get Kroger coupons.
Text GROCERY to
22888. • aka SMS (Short
Message Service)
21. Mobile Advertising
Vehicles
Emerging Platforms
• Podcasts
• In-Game
• Bluetooth and LBS
22. Mobile Advertising
Vehicles
Emerging Platforms
• Podcasts
• In-Game
• Bluetooth and LBS
• GPS
23. Mobile Advertising
Vehicles
Emerging Platforms
• Podcasts
• In-Game
• Bluetooth and LBS
• GPS
• Native Apps
24. Surge in Awareness
38%
of US mobile phone owners recall seeing advertising
on their cell phones in the first quarter of 2009
59%
of Smartphone users recalled seeing mobile
advertising
Source: Brightkite & GfK Technology
25. #1 Recalled Ad Format
• iPhone = Banner Ads • Other Smartphones = SMS
27. 1. Create a mobile version of your
website
(try Mofuse or Mippin if you have a
valid RSS feed)
28. 1. Create a mobile version of your
website
(try Mofuse or Mippin if you have a
valid RSS feed)
29. 2. Use Google’s Mobile-Site Generator to
mobilize your site immediately
(http://www.google.com/gwt/n)
30. 2. Use Google’s Mobile-Site Generator to
mobilize your site immediately
(http://www.google.com/gwt/n)
31. 3. Create a Text-Alert System for deals,
specials, and other alerts
(http://open.4info.net/)
32. 3. Create a Text-Alert System for deals,
specials, and other alerts
(http://open.4info.net/)
33.
34. 4. Promote your mobile site!
Sponsor other mobile sites and apps that
your target audience already uses
35. 4. Promote your mobile site!
Sponsor other mobile sites and apps that
your target audience already uses
36. 5. Make sure all your mobile marketing is
targeted and trackable
37. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
38. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
39. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
40. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
• Phone Type
41. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
• Phone Type
• Track by:
42. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
• Phone Type
• Track by:
• Click-through
43. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
• Phone Type
• Track by:
• Click-through
• Phone calls
44. 5. Make sure all your mobile marketing is
targeted and trackable
• Target by:
• Geography
• Age, Gender
• Phone Type
• Track by:
• Click-through
• Phone calls
• SMS responses
46. Know the Limitations
• The screen is smaller
• There’s no mouse
• There’s no printer
• The keyboard is limited
• Bandwidth may be restricted
• Megabytes sometimes cost money
48. But Also Know the
Numerous Capabilities ...
• It’s a phone • It’s a
• It’s a camera micropayment
• It’s a video device
camera • It sends email
• It sends text • It’s a music player
messages • It’s a video player
• It’s location- • It’s a calendar
aware • It’s a browser
58. Mobile Web
Traffic
DailyRecord MyCentralJersey
TheDailyJournal CourierPostOnline
59. Mobile Web
Traffic
40,000
30,000
20,000
10,000
Nov 2008
Dec 2008
Jan 2009
Feb 2009 0
Mar 2009
Apr 2009
DailyRecord MyCentralJersey
TheDailyJournal CourierPostOnline
64. What is “texting”?
• Short for text messaging, it means
sending quot;shortquot; (160 character)
text messages from mobile phones
using the Short Message Service
(SMS)
65. What is “texting”?
• Short for text messaging, it means
sending quot;shortquot; (160 character)
text messages from mobile phones Meet me at the movie
theater at 9:30. I
using the Short Message Service already picked up the
tickets.
(SMS)
66. What is “texting”?
• Short for text messaging, it means
sending quot;shortquot; (160 character)
text messages from mobile phones Meet me at the movie
theater at 9:30. I
using the Short Message Service already picked up the
tickets.
(SMS)
• Nearly all cell phones have the
ability to text — the lowest
common denominator of mobile
marketing
67. Text Message
Marketplace
Data Usage Among Mobile Phone Customers
68. Text Message
Marketplace
Data Usage Among Mobile Phone Customers
Text messaging or SMS Wireless internet Video or Mobile TV
89%
81%
73%
68%
26% 26% 24%
17%
10%
3% 3% 5%
Ages Ages Ages Total Ages Ages Ages Total Ages Ages Ages Total
18-24 25-36 37-55 18-24 25-36 37-55 18-24 25-36 37-55
*Source: Telephia’s “Mobile Data Services Report,” Q1 2008 (July)
73. SMS Alerts Growth
150,000
112,500
75,000
37,500
August ‘08
October ‘08 0
December ‘08
APP February ’09
Courier-Post
MyCentralJersey
Daily Record
The Daily Journal
77. How Gannett’s breaking news
text alerts work
COURIER-POST
You will receive alerts
for COURIER-POST
powered by 4INFO.
Text STOP to stop or
HELP for help. Std/
other charges may
apply
80. More than just
news headlines ...
Publishers Advertisers
4INFO Content
From: 44636
weather sports stocks Top 7th:
and more… CUBS: 2
REDS: 1
Partner Content
*NFL updates?
Reply COORS
and more… and more…
82. 1-to-1 Ad/Edit Ratio
COURIER-POST COURIER-POST COURIER-POST
Cops: Man kills ex- McCains make N.J. Woman fatally stabbed
girlfriend, turns gun on campaign stops. in Pennsauken.
self in Millville. *Get that look with JCP *Free ADT $1000 GE
*Don’t get thirsty this Back to school Home Security System.
summer, get Gatorade, Reply PROTECT3
Reply G2
87. Text Alerts Marketing
Best Practices
• Offer incentives for users to respond—
discounts, coupons, sweepstakes
88. Text Alerts Marketing
Best Practices
• Offer incentives for users to respond—
discounts, coupons, sweepstakes
• Use 4Info inventory to broaden campaign reach
(635,000 subscribers)
89. Text Alerts Marketing
Best Practices
• Offer incentives for users to respond—
discounts, coupons, sweepstakes
• Use 4Info inventory to broaden campaign reach
(635,000 subscribers)
• Use 1-800 telephone number, response text, or
links to mobile site to track campaign ROI
90. Text Alerts Marketing
Best Practices
• Offer incentives for users to respond—
discounts, coupons, sweepstakes
• Use 4Info inventory to broaden campaign reach
(635,000 subscribers)
• Use 1-800 telephone number, response text, or
links to mobile site to track campaign ROI
• Keep ad copy fresh — rotate 4 different 40-
character short ads
97. Case Study: Kroger
• Sponsorship of IndyStar’s mobile offerings to drive traffic to SMS
based coupons, which can be redeemed at checkout
98. Case Study: Kroger
• Sponsorship of IndyStar’s mobile offerings to drive traffic to SMS
based coupons, which can be redeemed at checkout
Indianapolis-IN
Conseco loess $400M
in Q4; survival is at
issue http://
m.indystar.com/
*Get Kroger coupons. Text
GROCERY to 22888.
100. Case Study: Papa John’s
• Louisville sold Papa John’s SMS inventory across the
whole network to help promote text-alert specials,
coupons, and mobile ordering
101. Case Study: Papa John’s
• Louisville sold Papa John’s SMS inventory across the
whole network to help promote text-alert specials,
coupons, and mobile ordering
• Average daily click-through rate up to .33%
COURIER JOURNAL
Ride that Bird wins
Kentucky Derby http://
m.courier-journal.com/
*Specialty pizza only
$8.99! Reply
PAPAJOHNS
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
It’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendarIt’s a phone
...why not invite a call (and make it a link)?
It’s a camera
...let your customers get famous for their photos or enter picture contests
It’s a video camera
...think short films that tie into your brand, campaign themes or brand values
It sends text messages
...ask for short bits of feedback, input, votes, polls, opinions, blurbs and blog posts or let them easily share your content with friends
It’s location-aware
...make special offers when users are nearby; lead them to the nearest shop; trigger instant, location-specific offer
It’s a micropayment device
...there are many ways to make the mobile complete the transaction on the spot
It sends email
...help people alert friends and share their new mobile experiences
It’s a music player
...share a tune, a podcast or a ringtone
It’s a video player
...show a trailer, promo or full commercial
It’s a calendar
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites
...so people can “mark that date” right away, before they forget
It’s a browser
...so your mobile campaigns can link to proper mobile websites