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ToddEdelman.com
About Me
• I’m 28 years old and married
• Moved to Israel in 2006
• Worked in tourism for 5 years
• Attended MATI course in 2012
• Started my own Internet
Marketing business in 2012
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When do I start?
You must think about Internet Marketing the
moment you think about starting a business.
• Must secure (buy) your domain name
• Must secure (free) your social identities
(Facebook, Twitter, YouTube, Pintrest, Slideshare, etc.)
Internet Marketing must be part of your total
business plan.
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The Darwinian Effect On The Internet
“It is not the strongest of the species that
survives, nor the most intelligent, but rather the
one most adaptable to change.”
-Charles Darwin
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Does my business need a website?
Every business in the 21st century needs one!
• www.mywebsitedomain.com/net/org/co.il
• What’s the deal with hosting?
• What platform should my website be on?
• Should I build it myself or hire a firm?
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Things to consider
• Desktop + mobile or responsive design
• Technology – hard coded or CMS
• Content – unique and keyword rich
• Accessibility – can your website be viewed
anywhere
• Social – environment for sharing
• Design – colors, typography and imagery
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Building your website
• Start with pen and paper – sketch out your
ideal layout
• Logo – ideal placement is top-left
• Social / Contact – ideal placement is top-right
• Navigation bar top – below logo and social
– Links to all main pages – may include submenus
– Remember to include link to homepage
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Building your website, cont’d.
• Navigation on sidebar – inside pages
– Links to sub pages – could include current level
as well as child pages
• Breadcrumbs – leave a trail of how to get
through the site – usually below navigation
• Footer – make use of valuable real estate
– Links to main pages
– Links to sitemap, privacy policy, terms of service
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Desktop + mobile or responsive
Responsive is the future!
• One website to manage
• Consistency in design between desktop and
mobile websites
• Full website available everywhere
• Social sharing links will work everywhere
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Desktop + mobile or responsive
sites that use responsive web design, i.e. sites
that serve all devices on the same set of URLs,
with each URL serving the same HTML to all
devices and using just CSS to change how the
page is rendered on the device.
recommends
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Hard Coded or CMS
• Hard coded is good when
– 5 pages or less
– Won’t be updated frequently
• CMS (Content Management System)
is good when
– More then 5 pages
– Frequent updates
– Running a blog
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Hard Coded or CMS
Recommend CMS: WordPress
• Open source – tons of
support available
• Endless plugins to
add valuable features
• Free/Premium designs
22%
78%
WordPress The Internet
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Content
• Must be unique and detailed
• Keyword rich – include keywords multiple
times per page
• Provide value – don’t give your visitor
information they don’t want/need to read
• Add content regularly – consider an editorial
calendar
• Maintain a blog/news section
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Social
• Place your social sharing links in prominent
locations – top of post and maybe bottom
• Use individual buttons – not a single “Share
this” button
• Allow your buttons to display counts – this
encourages more sharing
Social sharing is like free PR!
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Design Trends for 2013
• Responsive design
• Full page background images
• Single page layout for simple websites
• Dynamic typography (Google Web Fonts)
• Minimalism – simple is better
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Social Media Platforms
• Facebook
– Personal profile for yourself
– Page for your business (can add tabs and run
ads associated with your page)
• LinkedIn
– Personal profile for yourself
– Company page for your business
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Social Media Musts
• Interact with your audience
• Ask questions to engage your visitors
• Be sure to respond to posts and questions
• Tag your customers in posts (if possible)
• Create posting schedule
• Join and be active in groups
• Measure your success
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What is Email Marketing
Email marketing consists of building a list of
followers with as much information as possible
and sending that list periodic advertisements
about things they want to hear about – without
spamming.
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Keys to Email Marketing
• You must have regular content the visitor
wants to receive updates about
• You must tell them at what frequency you
expect to send them emails
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What is SEO?
SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on
search engines. All major search engines such as
Google, Yahoo and Bing have such
results, where web pages and other content
such as videos or local listings are shown and
ranked based on what the search engine
considers most relevant to users.
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SEO Basics
• SEO is the art of using keywords to get
exposure on Google (and other search
engines)
• SEO uses link building techniques to gain
credibility for your website
• Use sitemaps on your website and submit
them to Google via “Google Webmaster
Tools” (applies to Bing as well)
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What is PPC advertising?
Pay per click marketing, or PPC, is pretty simple:
Search engines like Google and Bing allow
businesses and individuals to buy listings in their
search results. These listings appear along with
the natural, non-paid search results.
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Tips
• Website Hosting in US: Bluehost, HostGator
or Site5
• Hootsuite – social media management portal
(free and premium)
• KISSmetrics – blog about analytics
• HubSpot – inbound marketing suite
44. The End!
How to reach me:
972creative.com
fb.com/tedelman
linkd.in/tedelman
todd_edelman (Skype)
ToddEdelman.com
fb.com/972creative
slideshare.net/tedelman
052-332-1099
