Presentation for Start@Singapore 2009 semi-final round

1. LyRex
“With discount, we create attention, buzz and community.” 1
Thursday, May 19, 2011

2. For Consumers
Problem
Unable to make informed
decisions due to the lack of real-
time merchandise information.
Consumers become skeptical and
indifferent about a product due to
constant bombardment of
advertisements.
“With discount, we create attention, buzz and community.” 2
Thursday, May 19, 2011

3. For Consumers
Problem Solution
Unable to make informed RecoBeE brings together a
decisions due to the lack of real- community for end-users to
time merchandise information. exchange real-time information.
Consumers become skeptical and
3rd party opinion is always more
indifferent about a product due to
valuable than corporates
constant bombardment of
recommendation.
advertisements.
“With discount, we create attention, buzz and community.” 2
Thursday, May 19, 2011

4. For Merchants
Problem
Hard to capture customer’s
attention due to advertising
overload.
Difficulties serving their customers
due to not having sufficient
customer information.
“With discount, we create attention, buzz and community.” 3
Thursday, May 19, 2011

5. For Merchants
Problem Solution
Hard to capture customer’s
Using i-Voucher to capture
attention due to advertising
customer’s attentions.
overload.
Difficulties serving their customers
Using information provided by
due to not having sufficient
the RecoBeE community.
customer information.
“With discount, we create attention, buzz and community.” 3
Thursday, May 19, 2011

6. verifying end-users and recording transaction
NEW
Shops
send notification to end-user
new notification
established connection when open RecoBeE
RecoBeE
RecoBeE NEW
updating information p2p
retrieving information iPhone
Website
iPod Touch
One-Way Communication
Two-Way Communication
“With discount, we create attention, buzz and community.” 4
Thursday, May 19, 2011

7. verifying end-users and recording transaction
NEW
Shops
send notification to end-user
new notification
established connection when open RecoBeE
RecoBeE
RecoBeE NEW
updating information p2p
retrieving information iPhone
Website
iPod Touch
One-Way Communication
Two-Way Communication
“With discount, we create attention, buzz and community.” 4
Thursday, May 19, 2011

8. verifying end-users and recording transaction
NEW
Shops
send notification to end-user
new notification
established connection when open RecoBeE
RecoBeE
RecoBeE NEW
updating information p2p
retrieving information iPhone
Website
iPod Touch
One-Way Communication
Two-Way Communication
“With discount, we create attention, buzz and community.” 4
Thursday, May 19, 2011

9. verifying end-users and recording transaction
NEW
Shops
send notification to end-user
new notification
established connection when open RecoBeE
RecoBeE
RecoBeE NEW
updating information p2p
retrieving information iPhone
Website
iPod Touch
One-Way Communication
Two-Way Communication
“With discount, we create attention, buzz and community.” 4
Thursday, May 19, 2011

10. Where is the money?
By year 3, LyRex aims to reach a revenue of $4 million
Net profit of $2.3 million
We are looking for an investment of $80,000 for 40% ownership of
the company
$5,000,000
$3,750,000
$2,500,000
$1,250,000
2010
2011 $0
2012
“With discount, we create attention, buzz and community.” 5
Thursday, May 19, 2011

11. Management Team
Name Position Field of Study
Gabriel Lee CEO Accounting
Electrical Electronic
Chen Chiu-Hao Technology Director
Engineering
Physics and Mathematics
Daniel Hartoyo Business Development
Science
Benjamin Lum Financial Officer Business and Finance
“With discount, we create attention, buzz and community.” 6
Thursday, May 19, 2011

12. Board of Advisors
Mr. Lau Shih Hor
founder and CEO of Elixir Technology. He has a wealth of experience and an extensive
network of companies and individuals from which we can tap into.
Dr. Olaf Rieck
Specializes in telecommunications, economics and policy, as well as on corporate
strategy for telecommunications service providers. He also held executive teaching
assignment with Korea Telecom and LG.
“With discount, we create attention, buzz and community.” 7
Thursday, May 19, 2011

13. Product
RecoBeE Application
Website
“With discount, we create attention, buzz and community.” 8
Thursday, May 19, 2011

14. RecoBeE Application
“With discount, we create attention, buzz and community.” 9
Thursday, May 19, 2011

15. RecoBeE
Built for iPhone and iPod
Touch.
enable sending and
receiving real-time
information on-the-go.
NEW
Support Peer-to-Peer
connectivity.
Can search by brand,
store, discount, product or
“near by”.
i-Voucher
“With discount, we create attention, buzz and community.” 10
Thursday, May 19, 2011

16. i-Voucher
$50 for 1000 i-Voucher. (POP)
With discount, we create attention, buzz and community.
Exclusive offering creates a unique value to be inside the community.
Tradition Way
$440 for printing 10,000 flyers plus $50 per 1,000 distribution = Total of $940. Best price in town
“With discount, we create attention, buzz and community.” 11
Thursday, May 19, 2011

17. Website
“With discount, we create attention, buzz and community.” 12
Thursday, May 19, 2011

18. Website
A place for end-users to
blog about their retail,
dining or entertainment
experience.
Sharing experience
Provide recommendations
Company Announcement
Making friends
Help other end-users
“With discount, we create attention, buzz and community.” 13
Thursday, May 19, 2011

19. Feedback
Recommendation
insight
criticism
uses generate
LyRex Business Intelligence
$$
“With discount, we create attention, buzz and community.” 14
Thursday, May 19, 2011

20. Competition?
BuUuk (ranked 7th in the lifestyle application category)
Hungrygowhere (ranked 1st in the lifestyle application category)
ESTAB Flyer Distribution
The first two aim to help customers search for cafe and
restaurants. At the same time, they do provide a platform for
customers to review, comment, and discuss via familiar platforms
such as Twitter and Facebook. They also provide information on
discount and offers.
“With discount, we create attention, buzz and community.” 15
Thursday, May 19, 2011

21. Supply & Demand
App ranking is high (based
on number of downloads)
App rating is low (avg of 2.5
stars out of 5)
Less than 200 twitter
followers.
“With discount, we create attention, buzz and community.” 16
Thursday, May 19, 2011

22. Supply & Demand
App ranking is high (based
on number of downloads)
App rating is low (avg of 2.5
stars out of 5)
Less than 200 twitter
followers.
High Demand, but consumer are not happy
with what they got.
“With discount, we create attention, buzz and community.” 16
Thursday, May 19, 2011

23. Supply & Demand
App ranking is high (based
on number of downloads)
App rating is low (avg of 2.5
stars out of 5)
Less than 200 twitter
followers.
High Demand, but consumer are not happy
with what they got.
“With discount, we create attention, buzz and community.” 16
Thursday, May 19, 2011

24. Supply & Demand
App ranking is high (based
on number of downloads)
App rating is low (avg of 2.5
stars out of 5)
Less than 200 twitter
followers.
High Demand, but consumer are not happy
with what they got.
“With discount, we create attention, buzz and community.” 16
Thursday, May 19, 2011

25. Marketing Strategy
Efficiency
“Spread the deal!” Promotion
Rewards System Advertisement/ Personal Selling
Cost
“With discount, we create attention, buzz and community.” 17
Thursday, May 19, 2011

26. Points/
Spread the Personal
Promotion Reward Advertising
Deal! Selling
System
For end-users
Points Encourage
RecoBeE is News paper,
redeemable to end-users to
Free Facebook,
offset future recommend
Website.
purchases deals.
For Business partners Allow
Rewards Increase businesses to
Free report for
redeemable for product communicate
new clients
future reports penetration with end-user
directly
“With discount, we create attention, buzz and community.” 18
Thursday, May 19, 2011

27. IP Strategy
Efficiency
Community Loyalty Trademark Name
Trade Secret our Algorithm Patent our process
Cost
“With discount, we create attention, buzz and community.” 19
Thursday, May 19, 2011

28. Expansion Plan
Vertical Expansion: Other industries.
Horizontal Expansion: Androids, Smartphone and etc.
Geographical: Move into other country with similar culture. ie,
Taiwan, Hongkong.
“With discount, we create attention, buzz and community.” 20
Thursday, May 19, 2011

29. Riding the i-Wave 3-5 years
5+ years
6%
16%
iPhone hits 80 countries with in 2
years time and still expanding. 1-3 years New Dev.
16% 62%
96% approved rate. Within this
96%, 98% are approved within 7
days or less.
In 8 month time, app store 800 $30M
millions downloads. $23M
$15M
Possible iFund
$8M
iPhone SDK 3.0 Beta iPhone $0M
iPod Touch
“With discount, we create attention, buzz and community.” 21
Thursday, May 19, 2011

30. In the beginning
Soft launch of RecoBeE for 3 months.
Free for companies who singed up within the 3 months.
Target to have 100 merchants sign up with us by actual launch.
“With discount, we create attention, buzz and community.” 22
Thursday, May 19, 2011

31. Finance
Income Statement Revenue =
# of merchant x Lots of i-Voucher
“With discount, we create attention, buzz and community.” 23
Thursday, May 19, 2011

32. Growth Assumption
LyRex aims to reach 20 merchants sign up per month.
Number of Lots of i-Voucher purchased per month is also set to increase
with more users and as companies see the benefits of using i-Voucher.
“With discount, we create attention, buzz and community.” 24
Thursday, May 19, 2011

33. Income Statement
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“With discount, we create attention, buzz and community.” 25
Thursday, May 19, 2011

34. Breakeven Analysis
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“With discount, we create attention, buzz and community.” 26
Thursday, May 19, 2011

35. Liquidity Planning
LyRex
Projected Cashflow Statement
For the year 2009
($199,550)
“With discount, we create attention, buzz and community.” 27
Thursday, May 19, 2011

36. Liquidity Planning cont.
Thus LyRex need $200,000 to survive the first year.
Of which we are seeking $80,000 from investors.
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“With discount, we create attention, buzz and community.” 28
Thursday, May 19, 2011

37. Projected Earning and ROI
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“With discount, we create attention, buzz and community.” 29
Thursday, May 19, 2011

38. “ Don’t leave home without it ”
30
Thursday, May 19, 2011