SEO in 2015 - @staceycav's EGR Power Affiliate Summit Presentation on SEO This time Next Year...
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Tecmark's Stacey Cavanagh presented on "SEO in 2015" at the 2015 eGR Power Affiliates Summit. Here's that presentation.
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SEO in 2015 - @staceycav's EGR Power Affiliate Summit Presentation on SEO This time Next Year...
- 1. SEO IN 2015 STACEY CAVANAGH HEA D OF SEA RC H TEC MA R K @tecmark
- 3. 2015 IS GOING TO BE AMAZING. @tecmark
- 5. FORECASTED ONLINE UK GAMBLING MARKET IN 2015 £2.74 BILLION Source: http://www.gamblingdata.com/ @tecmark
- 6. SEO WILL BE ALL ABOUT THE THINGS I LOVE. @tecmark
- 11. CONTENT. BRANDING. MOBILE. SOCIAL. USER EXPERIENCE. @tecmark
- 12. SOME THINGS WON’T BE MUCH DIFFERENT @tecmark
- 13. GOOGLE WILL STILL RULE THE ROOST. @tecmark
- 14. @tecmark
- 15. @tecmark
- 16. THE GOALS OF SEARCH ENGINES WILL STILL BE THE SAME. @tecmark
- 17. BUT… @tecmark
- 20. AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT. @tecmark
- 21. SO, SEOS HAVE HAD TO COME A LONG WAY @tecmark
- 22. FROM… @tecmark
- 23. TO…. @tecmark
- 26. IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. Matt Cutts of Google at Pubcon in October 2013 @tecmark
- 27. IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. Matt Cutts of Google at Pubcon in October 2013 @tecmark
- 28. IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013 @tecmark
- 29. HAVING A MOBILE SITE IS JUST THE START. @tecmark
- 31. MOBILE READY MEANS: • Loading quickly on mobile @tecmark
- 32. MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen @tecmark
- 33. MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see @tecmark
- 34. MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see • Enabling users to read without pinching and zooming! @tecmark
- 36. NO DIRECT IMPACT ON SEARCH RANKINGS (YET) https://www.youtube.com/watch?v=udqtSM-6QbQ @tecmark
- 38. YOUR SOCIAL AUDIENCE WILL ENHANCE YOUR SEO @tecmark
- 40. @tecmark
- 41. LINK BUILDING IS NOT DEAD. @tecmark
- 42. IT’S BEEN A BIT SICK, GRANTED… @tecmark
- 43. GOOGLE’S ALGORITHMS AREN’T YET GOOD ENOUGH TO STOP LINK SPAM @tecmark
- 44. CUE THE MANUAL ACTIONS TEAM @tecmark
- 49. “We’ve played around with the idea of turning off back link relevance and, at least for now, back link relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.” https://www.youtube.com/watch?v=NCY30WhI2og @tecmark
- 50. OFF PAGE IS (AND WILL BE INCREASINGLY) MORE THAN JUST LINKS THOUGH @tecmark
- 52. BRAND SEARCH VOLUME WILL MATTER MORE @tecmark
- 55. Matt Cutts of Google SXSW 2013 @tecmark
- 56. POSITIVE SENTIMENT • Positive reviews @tecmark
- 57. POSITIVE SENTIMENT • Positive reviews • Google’s own systems @tecmark
- 58. POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties @tecmark
- 59. POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties • Positive citations on Google Plus @tecmark
- 60. POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties • Positive citations and interactions on Google Plus • Positive citations across the web @tecmark
- 62. @tecmark
- 63. @tecmark
- 65. I asked 1000 Americans to name a British City other than London. http://blogsession.co.uk/2013/09/british-cities/ @tecmark
- 66. @tecmark
- 67. @tecmark
- 68. @tecmark
- 69. @tecmark
- 70. @tecmark
- 71. @tecmark
- 72. @tecmark
- 73. THE INVESTMENT IN THAT CONTENT: • $25 on survey responses • 2 hours on writing the post and some of the initial social social sharing @tecmark
- 76. CONTENT MARKETING IS ABOUT CREATIVITY, INNOVATION, TESTING AND CLEAR GOALS. @tecmark
- 77. WE’LL SEE MORE OF THIS… @tecmark
- 79. @tecmark
- 80. @tecmark
- 81. @tecmark
- 82. @tecmark
- 83. DON’T GET CAUGHT UP IN KEYWORD MONOMANIA! http://www.searchenginepeople.com/blog/keyword-monomania.html @tecmark
- 84. AROUND 15% OF QUERIES ARE NEW http://news.cnet.com/8301-1023_3-57582368-93/google-the-future-of-search-is-now @tecmark
- 85. @tecmark
- 86. @tecmark
- 88. CHALLENGES • Google increasingly playing the role of the comparison site @tecmark
- 89. CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them. @tecmark
- 90. CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them. • More screens. Higher consumer demand for speed. Higher demand from Google for fast user experiences @tecmark
- 91. OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. @tecmark
- 92. OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. @tecmark
- 93. OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. • If paid linking is dwindling, it’s content and PR led links for the win. @tecmark