www.techsylvania.com

1. TK
CRESS
ANOTHER TRANSFORMATION PROJECT
Zafer BABÜR, Corporate Development & Information Technology

2. AGENDA
01
Turkish Airlines
02
What is CRESS
• Turkish Airlines
• Destinations
• IST Airport
• Cress
• Benefits
• Macro Level
• The Path We Took
• How it Works
• Backyard
03
Marketing
• Flyer
• eflight
• empathy
• 2 pence Advice
04
From Our Store
• From Out Store
• CX Digital
• Q&A

3. Turkish Airlines
01

4. Programme/Project Manager, VP Operational Solutions, IT
Commercialization
Banking, Finance, Education, Telco, Media, Health, Retail,
Energy, NGO, European Union, Airlines, Systems
EDP Manager, Consultant, Ops Group Manager, AGM, GM,
BoardMember
Investment Evaluator, Solution Provider, Extreme Learner,
Problem Solver, P Sparkplug, Digital Transformation
Architect, , IT Litigation Expert, Mediator, Intrapreneur,
Lecturer, Author, Trainer, Public Speaker, Referee, Creative
Writer, Game Designer, Photographer, Futurist
Departments of Engineering & Business Schools
ITU, USC; Stanford
Son, Elder Brother, in-Law, Father
Zafer BABÜR

5. 11NORTH AMERICA
6SOUTH AMERICA
37 ASIA
35 MIDDLE EAST
AFRICA56
115EUROPE
52TURKEY
AROUND THE GLOBE 312 DESTINATIONS
W E F LY T O M O R E C O U N T R I E S T H A N
A N Y O T H E R A I R L I N E S
W I T H 3 3 5 A I R C R A F T & 1 8 2 B A S K C A PA C I T Y
7 5 . 2 M PA X 1 . 4 M T O N C A R G O T R A N S P O R T E D I N 2 0 1 8

6. 150MILLIONS
PASSENGER
TK - 2023 AFT ISTANBUL NEW AIRPORT
X million Passengers
X5
Aircraft
30MILLION
REVENUE
500AIRCRAFTS
AIRCRAFT

7. What is CRESS?
02

8. What is CRESS?
• HIPOCRAT used it,
• Accelerates Metabolism,
• SuperFood of The Century...

9. MUTANTS of CRESS
• Stands for CREw Self Service
• Eases the work load of CREW
(Cockpit & Cabin)
• Integrated & efficient work flow
with Instant Notification
• Access to the Most Recent Data
• Mobile
• User Friendly
• Great Communicator

10. EVERYONE BENEFITS
• Improving Processes: Efficient & Effective processes
• Savings: Time, Work Force Reduced, Cost Cut
• Increasing: Internal Customer Satisfaction
• Accelerating: Processes resulting in speed
• Eliminating: Paper consumption (Check-in: 6,000 A4 pack/yr)
• ALL-IN-ONE Single Point of Delivery through Mobile Environ

11. MACRO LEVEL
Cockpit
Cabin
All Depts
of
Flight Ops
AGM
Other
Stakeholders
EFB & LIME
MoCA & FAME
CRESS
BACK OFFICE
CALL TRACINGNOTIFICATION
PERFORMANCE
DOCUMENT MANAGEMENT
X
Data Feeds: CrewManagementSystems, SAP HR, Health, Line/Airport, AQD

12. THE PATH WE TOOK
Phase I Phase II
Check In Roster
Documents Notifications
Profile
Performance
Preference
Payment
Bid
Forms
Portal
Training
Utilities*
Cress Web
Phase III
Cress Mobile
* FTL, FRM, Closed Trading Platform

13. HOW IT WORKS
DATABASE
ERP
CMS
DOC
MED

14. Backyard
BASE STATIONS
IST & SAW
Coverage:
• 10 sqm@ I-beacon Technology/Bluetooth
• 2 beacons side by side
• Operates with 3V battery
IoS
• FrontEnd: SWIFT
• BackEnd: JAVA
Android
• Front end Java
• BackEnd: Java
Database: ORACLE Couchbase
Mockup: Balsamic
• More IoS than Android
• Cabin Staff early adaptors
• Captains & Cabin Manager laggards
• First Officers usage 90%
Cabin Cockpit
First Month 0,02 0,004
Aft a yr 0,63 0,45
Aft 2 yrs 0,89 0,83

15. CRESS
Internal Marketing
03

17. E-FLIGHT MAGAZINE

21. APPRECIATE & RADIATE THE GOOD NEWS

23. 2 PENCE ADVICE: LUCIFER RESIDES IN DETAILS
TEST, TEST, TEST...
1. Tell them what & why are you doing it!
2. Have them BUY-IN! Early ENGAGEMENT matters
3. Kick-Off and Launch CEREMONY with higher ranks
4. CONTENT is the KING, so is READABILITY & USABILITY
5. Make sure it works CONTINOUSLY
6. Customer Support on-site, LIVE SUPPORT
7. No hidden things- Crystal Clear COMMUNICATION
8. SOLID DATA from trusthworty partners
9. LESS is more, Keep it SIMPLE
10. SHORT How-To Videos
11. Use Unique ICONS, Don’t Ignore COPYRIGHTS
12. Surprise them with PRIZES to increase usage and suggestions
...TEST, TEST, TEST

24. From Our Store
04

25. From Our Store
FUTURE: MOBILE, EDUTAINMENT & GAMIFICATION, IoT
TARGET: Passengers, Agents, Employees, Investors
ThinkFly,
Quizmatik
Who Knows What
Agents
Investors
Health
SmartCargo
AnadoluJet
Passengers (Search, Book, Pay, Track)
Observe Appreciate & Complaint
SKY Library (Magazines,Films, Audio)
Employee [Pass, (Bdate, canteen, survey),Directory, FlightSearch, Discounts, Tram )

26. CX Digital
• Wireless IFE
• IFE on TABLET
• KUSURSUZ
• (Realtime Report for Managers)
• FLIGHT TRACKER
• (Trace TK flights, Info for Destinations,
• ROUTE HAPPY
• PRESS READER
• VR EYEGLASSES SERVICE & FILM
• PUFFERFISH INTERAKTIF BALL