Being able to effectively communicate your organizations "story" is imperative in an increasingly complex world. There are trillions of messages circulating out there. It's not like the good 'ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator – always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop. Speaker: Donnie Claudino

1. Online
Storytelling

2. Storytelling is as
old as fire.
Q1

3. My story:

4. Q2

5. Scene 1.
The
Audience

6. Who are your
audience groups?
Q3

7. What do you want
them to do?
Q4

8. How can you convince
your audience to:
• Make a donation?
• Volunteer time?
• Spread the word?
• Take action?

9. Do you know
your audience(s)?

10. I’m a potential volunteer.
Do you know me?

11. .org .org
.org me .org
.org .org

12. .org .org
.org me .org
.org .org

13. Your story touched
my heart!

15. “People won’t remember
what you did, or what you said—
but they will remember
how you made them feel. ”
- Charles Coffey, board member
Ontario Trillium Foundation

16. How can you learn
about your audience(s)
and what they feel?
Q5

17. Ask them.

18. Opportunities to learn
about your audience(s):
• Program evaluation
• Annual fundraising efforts
• Feedback surveys
• Emails and phone calls

19. Online
Storytelling
Listening

20. Tech Impact Project

21. Scene 2.
The
Story

22. Does your story
move your
audience?

23. Ask yourself:
1. Is the story transformative?
Does it have “heart-fire”?
•Is there an emotional pull?
•Are the challenges or issues clear?
•Is it believable and honest?

24. Ask yourself:
2. Does it make you want
2. to do something?
2.Does it move you?
•Is the story inspirational?
•Is there a clear course of action?
•How easy is it to take that action?

25. Ask yourself:
3. Can the story be repurposed?
•Where else can you tell this story?
•How can this story be repackaged?

26. Tech Impact Project
Edited
Videos
Blog Case
posts Studies
Twitter CORE CONTENT: Testimonials
links Raw Video &
Transcripts

27. What is your story?
Q6*

28. What do you want
your audience to do?

29. Tell the story that
encourages them to do it?

30. Scene 3.
The
Stage

31. A platform for your story.

32. www.Your.org

33. Oxfam Great Britain

34. March of Dimes – Every Baby Has a Story
?

35. SpinTO / Friends for Life
?

36. United Planet
?

37. Appalachian Mountain Club
?

38. ?

39. Resources:
• http://www.techsoup.org/toolkits/web2
• http://beth.typepad.com/beths_blog
• The YouTube Nonprofit Program
www.youtube.com/nonprofits
• http://www.slideshare.net

40. This presentation was created
using Microsoft Office, Powerpoint
Available through the TechSoup Canada
Donated Products Program for $19!
To begin requesting donated products, visit:
www.techsoupcanada.ca/getting_started