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Growth
Strategies To
Scale Up Your
Small Nonprofit
CARLA LANGHORST
CARLA@SMALLBUSINESSSOLVER.COM
SMALLBUSINESSSOLVER.COM
What To Expect?
 Why non-profits often don’t scale?
 Adjacencies
 Growth strategies
 Organic
 Existing stakeholders
 New stakeholders
 New channels
 Modernization
 Inorganic
 Mitigating risk
 Online resources
Why non-profits often don’t scale?
Why non-profits often don’t scale?
Adjacencies
Core Offering New Idea
New Idea
New Idea
New Idea
Growth Strategies
Organic
Existing
Stakeholders
Increase Average
Sale
Increase Frequency
New Offering
Retention
New Stakeholders
New Target Markets
New Offering
New Channels
Channel Partners
Vertical Integration
Horizontal
Integration
Online
Modernization
Process
Technologies
Economies
Inorganic Growth
Collaboration
Joint Ventures
Merger/Acquisition
Sale
Existing Stakeholders
Increase average sale
Increase frequency
New offering
Retention
New
Stakeholders
New Target
Markets
New
Offering
Revenue Streams
 Fundraising
 Crowdfunding
 Grants
 Events
 Membership
 Programs
 Cross compensation
 Skills development
 Market intermediary
 Distribution intermediary
 Admin intermediary
 Relationships
 Sponsorships
 Social finance
New Channels
Channel Partners
Vertical Integration
Horizontal Integration
Online
Modernization
Process
Technologies
Economies
What Are You Doing Today?
Initial
Contact
Needs
Assessment
Onboarding
Resource
Matching
Follow Up
Feedback &
Evaluation
Identify Your Core Competency
Find Your Bottleneck(s)
Initial
Contact
Needs
Assessment
Onboarding
Resource
Matching
Follow Up
Feedback &
Evaluation
Strategize Your Growth Plan
Outsource Hire Technology
Outsource
- Don’t need full time
- Need someone
specialized
- Don’t want to manage
the individual
- Have odd shifts
Hire
- Full time is justified through volume of
work
- Long term benefits and growth
- High probability of retention
- Upside with other opportunities
Technology
- Constantly evolving
- New applications
- More widely accepted
- Consumers research
heavily
- Consumers can self
serve
Find Your Bottleneck(s)
Initial
Contact
Needs
Assessment
Onboarding
Resource
Matching
Follow Up
Feedback &
Evaluation
Inorganic Growth
Collaboration Joint Ventures Merger/Acquisition Sale
Growth Strategies
Organic
Existing
Stakeholders
Increase Average
Sale
Increase Frequency
New Offering
Retention
New Stakeholders
New Target Markets
New Offering
New Channels
Channel Partners
Vertical Integration
Horizontal
Integration
Online
Modernization
Process
Technologies
Economies
Inorganic Growth
Collaboration
Joint Ventures
Merger/Acquisition
Sale
Mitigating
Risk
 Proof of concept – look for
energy!
 Advisory board
 Community engagement
 Test market
What We Chatted About?
 Why non-profits often don’t scale?
 Growth strategies
 Organic
 Existing stakeholders
 New stakeholders
 New channels
 Modernization
 Inorganic
 Mitigating risk
 Online resources
Growth
Strategies To
Scale Up Your
Small Nonprofit
CARLA LANGHORST
CARLA@SMALLBUSINESSSOLVER.COM
SMALLBUSINESSSOLVER.COM

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Growth Strategies To Scale Up Your Small Nonprofit