Your website tells a powerful story about your nonprofit’s supporters and donors. Google Analytics (a part of your Google Suite for Nonprofits) is key to unlocking that story and driving action, but you need to ask the right questions.
In this webinar, David Bird of Bird's Eye Marketing (https://birdseyemarketing.com/) teaches the following:
- How to install and set up Google Analytics
- How to generate and read reports and dashboards
- How to evaluate where your visitors are coming from
- How to compare your most valuable website pages with your most popular pages
2. Where did website visitors come from?
◦ SEO, Advertising, Social Media, etc.
What did website visitors do?
◦ The pages users view
◦ The buttons users click
Are people doing what you want them to do?
◦ Make a donation
◦ Become a volunteer
◦ Sign up for email list
◦ Engaging with your website
12. AdWords Linking
Audiences
Content Groups
Events
Filter in/out users
Goals
Search Console Linking
Site Search tracking
Views
Check the settings you
have in your Google
Analytics
14. Most valuable website
traffic sources
Most valuable pages
15.
16. There are many things you want people to do…..
Images are thanks to: Visit Love Boice (Comment), Yankee-shelties (Contact), Globaicy
(Read our blog), Marketing Digit Pro (social like),
33. Ranks the pages by
contribution to
achieving that goal
◦ Page with $0.35 is worth
more than one with $0.15
Differentiates between
popular and valuable
34.
35.
36. Copy of presentation
PDF of instructions
Demo Video
Extras
40. 1. Admin (lower left side
menu)
2. Views
3. Goals
a) +New Goal
41.
42. Duration / time on site Pages / session
Destination
◦ Specific Page on your
website
Thank you
Order confirmation
Event
◦ Click on a Button, video,
download, link, etc.
◦ where web page does not
change
43. 1. Admin > Views > Goals
2. Click “Custom” (near the bottom)
3. Name the goal
4. Select goal type you need:
◦ Destination = specific page on your website (thank you, order confirmation)
◦ Pages / Session = viewed a specific number of pages
◦ Duration = spent a specific amount of time on your site
5. Follow the steps for the selected goal type
6. Insert a goal value
7. Save
45. Code on all pages
Counts the pages
that are looked at.
◦ Provides statistics.
46. Tracks the pageviews on
your website
◦ Works when the page
changes
47.
48. Events must be “tagged” for Google Analytics to track them.
49. Intallation
Value of Goals in Google Analytics
Setting Up Goals
…. Now it’s over to you….
50. Take time to get used to
Google Analytics
Try what you learned
Don’t be afraid to make
mistakes
51. By Monday 8:00 p.m.
Make 3 Goals:
1. Destination
2. Duration,
3. Pages / session
Put a $1 value on each
David Bird
david@birdseyemarketing.com
613-875-4987