Visuals are crucial for every business to stand out in the rat race of social media marketing. In a nutshell, to sustain in the competition on social media, you need more and more images. But everybody is doing it. Not all of them are successful in their efforts. How to avoid the mistakes that everyone is doing? Here are the answers.

1. Mistakes to Avoid in Visual Marketing

2. Visuals are crucial for every business
to stand out in the rat race of social
media marketing.

3. But everybody knows it!

4. Then why isn't everyone
successful in visual marketing?

5. Because most of us commit some
fatal mistakes in visual
marketing.

6. Mistakes to avoid in Visual Content
Marketing...

7. Mistake # 1
Many businesses fail to create a brand
identity with their images.

8. Creating images without brand
identity is like creating random
visuals here and there.

9. People will see them, like them
and forget about them.

10. Mistake # 2
Many businesses don't consider SEO for
their images.

11. Without proper 'Image
Optiization', chances are that
your customers will not find you
when they will search on Google!

12. And you have spent so much
time and effort in creating those
images!

13. Mistake # 3
They end up creating images for the sake of
content generation.

14. Each day businesses are creating
loads of images. How would you be
different than others?

15. There is only one solution. You
need great concepts and a strong
design team.

16. Mistake # 4
They might have not come across the term
"Image Hygiene" in online marketing

17. Every social network has a
specified space allotted for
images.

18. For example, Facebook images
are rectangular. Instagram
images are square. Pinterest
images are taller

19. If you cannot utilize the full size
provided, your images can be
considered as poor quality.

20. Mistake # 5
They fail to create a natural connection with
their audience.

21. Try storytelling!

22. It's the easiest way to connect
with your audience and hook
them up with your images.
BUT...

23. Having said that, it's the trickiest
of all.

24. Mistake # 6
They include too much of text on their
images and make them full of clutter.

25. Adding text might ruin the game
for you, if you overdo it.

26. Moreover, it's the place where
you can present yourself
creatively

27. Don't make it too easy for you!
Else you would not survive.

28. Thank You!
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