This document discusses social networking and digital communications. It provides an overview of Christopher Wells and his role at Gwinnett County Public Schools. It discusses the importance of ethics in teaching and digital communications. It highlights examples of teachers who faced consequences due to inappropriate social media posts. It emphasizes that teachers should manage their digital presence carefully and consider their audience, as digital communications can have unintended consequences.

1. Social
Networking
and
Digital
Communica5ons
Christopher
Wells
Director
of
IT
Policies
and
Communica5ons
Informa5on
Management
Division
GwinneA
County
Public
Schools
christopher_wells@gwinneA.k12.ga.us

2. Teaching
&
Digital
Communication
Christopher
Wells

3. Posting
Stupid Stuff
Gets You
Unemployed!
Christopher
Wells

4. Who IS this guy?
• GCPS
in
2001
• AUPs
• Wikipedia
• CIPA
and
FERPA

6. And the POINT is…?
Ethics

7. And the POINT is…?
Digital
Communications

8. Teaching
• Dynamic
• Intense
• Public
• Expecta5ons

9. Teachers are
NOT the public!
• Code
of
ethics
• Student
protec5on
• Teacher
protec5on
• Mandatory
repor5ng

10. Ethics
• Social
norms
• Explicit
vs.
Tacit
• YOU
are
the
group

11. Example:
Code of Ethics
• Professional
Standards
Commission,
Standard
10:
Professional
Conduct
• An
educator
shall
demonstrate
conduct
that
follows
generally
recognized
professional
standards
and
preserves
the
dignity
and
integrity
of
the
teaching
profession.

12. Ashley Payne, Barrow
County (2009)

13. Facebook Status
• Lindsay
(worker)
and
Brian
(boss)
– Lindsay:
OMG
I
HATE
MY
JOB!!
My
boss
is
…
always
making
me
do
stuff
just
to
p**s
me
off!!
– Brian:
Hi
Lindsay,
I
guess
you
forgot
about
adding
me
on
here?
Firstly,
don't
flaAer
yourself….
and
lastly,
you
also
seem
to
have
forgoAen
that
you
have
two
weeks
leb
on
your
six-­‐month
trial
period.
Don't
bother
coming
in
tomorrow.
I'll
pop
your
P45
in
the
post
and
you
can
come
in
whenever
you
like
to
pick
up
any
stuff
you've
leb
here.
And
yes,
I'm
serious.

14. How Important IS
Your Privacy,
Anyway?
• Facebook
default
sefngs
over
5me
• Source:
hAp://maAmckeon.com/facebook-­‐privacy/
• MaA
McKeon
-­‐
developer
with
the
Visual
Communica5on
Lab
at
IBM
Research's
Center
for
Social
Sobware

21. March
1,
2011

22. Proposed
2011

23. The
danger
in
communica5on
is
the
illusion
that
it
has
been
accomplished.
George
Bernard
Shaw

24. The “Drunken
Pirate,” aka
Stacy Snyder
(2007)

25. Corollary
• It
may
be
accomplished
without
your
knowledge.
• “FOAFs”
and
“Likejacking”

26. Yeah, so what?
• Stand
Up!
– Student
– Staff
– Work
– Spouse

27. Focus
on
Communica5ons
• Successes
• Challenges
• Terrors

28. Before
you
start
typing…
• Audience
• Sender
• Communica5on
Stream
• Meaning
• Feedback
• Timing

29. Successes
of
Email
and
Social
Networking
• No
postage
• Karmic
responsibility
rests
with
the
reader
• Broad
distribu5on
is
simple
• Fast,
effec5ve,
and
thorough

30. Challenges
of
Email
and
Social
Networking
• No
postage
• Karmic
responsibility
rests
with
the
reader
• Broad
distribu5on
is
simple
• Fast,
effec5ve,
and
thorough

31. Terrors
of
Email
• Wrong
distribu5on
lists
• “Flames”
• Not
everyone
is
a
great
communicator
• Elf
Bowling
• CLMs

32. Professional
Tools

33. GOOD
Emails,
as
opposed
to
BAD
Emails
• Audience
clearly
iden5fied
(To:,
CC:,
BCC:)
• Message
is
short
• Message
is
clear
• Ac5on
or
feedback
is
iden5fied

34. Components
of
Ineffec5ve
Email
• Poorly
defined
subject
• Disorganized
content
• Missing
cri5cal
informa5on
• Unclear
ac5on
or
request
• Content
is
too
wordy,
long
and
difficult
to
read
(which
includes
bad
grammar)

35. Copyright

36. You
Posted
WHAT?

37. “Red Cup” Photos
World
Food
Program
hAp://www.wfp.org/photos/
gallery/red-­‐cup-­‐photo-­‐gallery

38. Potential Leaders?
Not anymore.

39. NOT. GOOD.
hAp://www.classes2careers.com/wp-­‐content/uploads/2010/04/red_party_cup.jpg

40. Student Photos?
• MORE
than
a
media
release!

41. MANAGE YOUR
FACE!!!!
Pos5ng
/
Privacy
/
Professionalism
/
Friending

42. Smart habits are
easy,
Stupid decisions
are searchable.

43. Show ‘n Tell!
• GwinneA
County
Public
Schools
Resources
(gwinneA.k12.ga.us/gcps-­‐imdweb01.nsf)
• Na5onal
School
Boards
Associa5on:
Technology
&
Learning
Network
(www.nsba.org/tln)
• State
of
Georgia
Resources
(public.doe.k12.ga.us/sia_5tleiv.aspx?PageReq=SIABully)

44. Some Solutions!

45. Show ‘n Tell!
• Clicking
with
Cau5on
(hAp://www.nyc.gov/html/media/html/news/clickingwithcau5on.shtml)
• GCPS
“Parental
Control
Sobware”
Video
&
Guide
(www.gwinneA.k12.ga.us/gcps-­‐mainweb01.nsf/pages/Makeadifference)
• Resources
from
Illinois
(www.illinoisaAorneygeneral.gov/cyberbullying/for_parents.html)
• State
of
Idaho
Parents
Guide
to
Social
Networking
Websites:
(www.ag.idaho.gov/publica5ons/
internetSafety/ParentsGuideToSocialNetworkingWebsites.pdf)

46. Ques5ons?
Christopher Wells
Director of IT Policies and Communications
Information Management Division
Gwinnett County Public Schools
christopher_wells@gwinnett.k12.ga.us