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STARTUP Marketing

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Jared Goralnick
Jared Goralnick

Slides from the Startup Marketing presentation delivered at PariSoma SF on Dec 19, 2011 by Jared Goralnick (@technotheory) of http://awayfind.com. Topics covered: * Relationship Marketing * Staying front of Mind * PR * Marketing vs Distribution * SEM

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PariSoma STARTUP MARKETINGJared Goralnick(@technotheory)www.AwayFind.com September, 2011 1
September, 2011 2 Startup Marketing / Jared Goralnick Relationship Marketing
Startup Marketing / Jared Goralnick 3 September, 2011 The last time you… Emailed somebody you didn’t know? Asked for an introduction? Asked for a discount? Connected two people?
Startup Marketing / Jared Goralnick 4 September, 2011 Relationships Users ,[object Object]
SneezersAdvisors / Investors Competitors Influencers ,[object Object]
Bloggers
Connectors
Users,[object Object]
Shared-interest organizations
ForumsBe a thought leader ,[object Object]
Speak
ParticipateEmail them
Startup Marketing / Jared Goralnick 6 September, 2011 Examples Inbox Love Panels Geeks on a Plane 500 Startups List Hacker News, AVC, Twitter, etc.
Startup Marketing / Jared Goralnick 7 September, 2011 Who will you email tomorrow?
September, 2011 8 Startup Marketing / Jared Goralnick Staying Front of Mind
Startup Marketing / Jared Goralnick 9 September, 2011 Forget analytics. Track real people. Suggestions?
Startup Marketing / Jared Goralnick 10 September, 2011 Sample Lists User Lists Blog or Newsletter lists Event RSVPs LinkedIn Facebook and Twitter CRM
Startup Marketing / Jared Goralnick 11 September, 2011 Do something. Send links Send tips Send surveys Send a tiny bit of news ,[object Object]
Be Frequent: 2 weeks – 2 months,[object Object]
Startup Marketing / Jared Goralnick 13 September, 2011 Blog If you don’t blog, you need to have press releases Press releases suck. Be part of the conversation. Be a thought leader. Don’t sell (hard).
Startup Marketing / Jared Goralnick 14 September, 2011 Forget the list… And remember the relationship » just email them directly
Startup Marketing / Jared Goralnick 15 September, 2011 Thought Leadership = Existing More.
Startup Marketing / Jared Goralnick 16 September, 2011 What about speaking?
September, 2011 17 Startup Marketing / Jared Goralnick PUBLIC RELATIONS
Startup Marketing / Jared Goralnick 18 September, 2011
Startup Marketing / Jared Goralnick 19 September, 2011 http://bit.ly/jenlaunch
Startup Marketing / Jared Goralnick 20 September, 2011 Do you Need a Firm?
September, 2011 21 Startup Marketing / Jared Goralnick DISTRIBUTION
Startup Marketing / Jared Goralnick 22 September, 2011 Name an App Store…
Startup Marketing / Jared Goralnick 23 September, 2011 Name a Reseller…
Startup Marketing / Jared Goralnick 24 September, 2011 Marketing Vs Distribution
September, 2011 25 Startup Marketing / Jared Goralnick SEARCH ENGINE MARKETING

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