SEO is an act of optimizing a website to increase its ranking on search engines like Google, Yahoo, Bing, etc. in organic way

1. Roadmap of SEO
ONLINE MARKET STRATEGIES

2. Topics
• What is SEO?
• Some facts to look at!
• Strategies of SEO
• Elements of SEO
• Importance of SEO service
• Data to notice!
• Conclusion
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3. SEO (Search engine optimization)
“SEO is an act of optimizing a website to increase its
ranking on search engines like Google,Yahoo, Bing, etc. in
organic way”
Search Engine: It is a tool that enables users to search information
on the world wide web.The websites or pages that appear contains
the related keywords entered by users.
SEM (Search Engine Marketing): It helps a site to gain top ranking
by maintaining relevant content & phrases
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4. Some facts to Notice!!
• 40% of Google searches are done with “product/service name”
• Search engines are used to get name of top companies contributing
services on respective fields
• Purchasing of products is done by searching major websites
• Quality & unique content is must, search engines can’t read images
• Getting links is fruitful for good ranking of page
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5. SEO is about putting below elements
together
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6. Importance of Internet Marketing
• Open for business 24/7 & 365 days
• Available globally irrespective of distance
• Less cost of marketing than physical layouts
• Linking with social sites leads to more visibility
• Building strong relationships and enhancing customer retention
levels
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7. Usage of search engines
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Google
65%
Bing
15%
Yahoo
15%
Others
5%
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8. Google Updates to be followed
Each year Google updates its algorithm to change the strategy of
ranking websites for SEO followers. Some of the major updates by
Google are:
• Google Panda
• Humming Bird
• Google Penguin
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9. Some steps of SEO
• Planning &
Creating Strategy
• Study of Market
Layout
• Optimizing
website & content
• Including keywords
Checking • Following links &
tracking new pages
• Submitting articles
& blogs
Applying
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10. Conclusion
The creative web design is not the end to engage with
customers. To become a brand image and be visible to large
audience, SEO guidelines need to be followed. Local SEO
services are important for high ranking of website on various
search engines.
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