1. We Can Tag It for You
Wholesale
Augmented Reality and the User-
Generated World
Andrés Guadamuz
SCRIPT, University of Edinburgh

2. That joke isn’t funny anymore

3. Virtual reality

4. Virtual reality

5. Virtual reality

6. Virtual reality

7. Virtual reality

8. Virtual reality

9. Augmented reality

10. Augmented reality

11. Augmented reality

12. Augmented reality in fiction

13. Augmented reality in fiction

14. Augmented reality in fiction

15. Clumsy reality

16. Clumsy reality

17. Future reality

18. Future reality

19. Near future reality

20. Near future reality

21. Near future reality

22. The future is now

23. The future is now

24. The future is now

25. The future is now

26. The future is now

27. Avatar

28. Avatar

29. Avatar

30. Avatar

31. Exporting avatars

32. Exporting avatars

33. Exporting avatars

34. Exporting avatars

35. Exporting avatars

36. The avatar world

37. The avatar world

38. The avatar world

39. The avatar world

40. The avatar world

41. Tagged world

42. Tagged world

43. User-generated world

44. User-generated world

45. User-generated world

46. User-generated world

47. User-generated world

48. User-generated world

49. User-generated world

50. User-generated world

51. User-generated world

52. Yes, there is some law in this
presentation...

53. Copyright issues
New opportunities for content creators
Licensing and “official layers”.
3D rendering to become hot commodity
User-generated layers: infringing? Yes.
I suspect content owners will allow user-generated layers,
good for their brand.
Possible fan-layer licences will spring up.

54. Geolocation, geolocation,
geolocation
It’s the data, stupid!
Open government data becomes an important commodity
Next big content war will be between open data and
proprietary data.
Open Data Licensing , CC an other open solutions
become more commercially viable.

55. Avatar rights redux
Avatars are usually owned by the game developer (e.g.
Blizzard).
Avatars cannot be taken out of the world, so this makes
sense.
If avatars can be seen outside of the world, is there a case
for ownership?

56. Better ways of playing Tetris
a.guadamuz@ed.ac.uk