1. Using Social Media in Library
Settings
CAROLYN FOOTE

2. LIBRARY AS COMMUNITY
BUILDER
http://vimeo.com/28718679

3. OPENING THE
CONVERSATION

4. BRANDING
stories
unexpected
concrete
credible
emotions
stories
Chip and Dan Heath: Made to Stick

5. THE WHY
• 73% of teens and 72% of young • http://www.pewinternet.org/Reports/2010/
Social-Media-and-Young-Adults.asp
adults use social networking. http://chicagodesign.tumblr.com/post/
4773053404/social-network-statistics-2011
• 40% of adults 30 and older
• Favorite sites: 73% of adults
with profiles use Facebook,
14% Linkedin
• Twitter--Age groups
3-12; 4%
13-17; 14%
18-34; 45%
35-49; 24%

6. THE HOW

7. BLOGS
A TOUR

8. GETTING STARTED
• Posterous
• Tumblr
• Blogspot
• Edublogs

9. USING TWITTER FOR
PUBLICITY
http://twitter.com/whslibraryrocks

10. USING TWITTER FOR
ADVOCACY

11. USING TWITTER HASHTAGS
#hashtag

12. CROWDSOURCING

13. TWITTER LISTS

14. UTILIZING FACEBOOK

15. FACEBOOK GROUPS

16. YOUTUBE
http://www.youtube.com/user/geekthelibrary

17. SHARING PATRON
EXPERIENCE

18. INVITING USER COMMENT
wallwisher, corkboard.me, polls

19. FOURSQUARE
http://www.davidleeking.com/2010/02/01/foursquare-and-libraries-definitely-
something-there/
Getting started http://lib20.pbworks.com/w/page/23665837/foursquare

20. YES, BUT...
flickr: Guillaume Lemoine
Social media policies

21. MY NETWORKS
Carolyn Foote
thewhslibrary.edublogs.org
futura.edublogs.org
@technolibrary on twitter, delicious, slideshare
@whslibraryrocks on twitter