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How transform Facebook into sales channel ?

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Conférence ecommerce.be yes you can le 25 avril 2013 ! Présa de Olivier de Decker.

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HOW TO TRANSFORM FACEBOOK INTO SALES CHANNEL? Olivier de Decker Jeudi 25 avril 2013 de 14:00 à 17:00
AGENDA •  FACEBOOK BENEFITS •  SOCIAL MOOV TOOL •  BUSINESS CASES Copyright 2013 Be Connect . All Rights Reserved
CONNECT USERS ON MULTIPLE DEVICES Copyright 2013 Be Connect . All Rights Reserved
CONNECT TO FRIENDS OF FANS AND CAPITALIZE ON THEIR WORD OF MOUTH Copyright 2013 Be Connect . All Rights Reserved
REACH THE RIGHT PEOPLE Copyright 2013 Be Connect . All Rights Reserved
GENERATE HIGHER BRAND RESONANCE THAN OTHER ONLINE MEDIA Copyright 2013 Be Connect . All Rights Reserved
START WITH YOUR OBJECIVES Copyright 2013 Be Connect . All Rights Reserved SOCIAL IS NOT AN OBJECTIVE
FACEBOOK ADS : 2 DESTINATIONS Copyright 2013 Be Connect . All Rights Reserved
A VARIETY OF AD PLACEMENTS Copyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADS NEW INNOVATIONS Copyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADS NEW INNOVATIONS Copyright 2013 Be Connect . All Rights Reserved CONTROL THE ROI OF YOUR CAMPAIGNS
AGENDA •  FACEBOOK BENEFITS •  SOCIAL MOOV TOOL •  BUSINESS CASES Copyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADVERTISING Copyright 2013 Be Connect . All Rights Reserved
Copyright 2013 Be Connect . All Rights Reserved BULK CREATION 1 TITLE X 2 BODY X 5 PICS è 10 ADS
2 genders (with pivot) x 4 interests x 7 ages ranges è 56 targets 10 ads x 56 targets è 560 Ads in 2 minutes GENERATE 560 ADS IN 2 MINUTES Copyright 2013 Be Connect . All Rights Reserved
MONITOR IN REAL TIME Best performing target ! 0.28 € CPF ! Worst performing campaign (still in the objectives) Cost per fan (target was 1€) Copyright 2013 Be Connect . All Rights Reserved
IDENTIFY MOST PERFORMING ADS Best converting pictureWorst converting picture Copyright 2013 Be Connect . All Rights Reserved
Poor conversion rate (20%) High conversion rate (30%) ANALYSE CONVERSION BY AGE Copyright 2013 Be Connect . All Rights Reserved
AGENDA •  FACEBOOK BENEFITS •  SOCIAL MOOV TOOL •  BUSINESS CASES •  How to transform Facebook as a sales channels Copyright 2013 Be Connect . All Rights Reserved
SHOWROOM PRIVE FAN PAGE Copyright 2013 Be Connect . All Rights Reserved
CAMPAIGN OVERVIEW Copyright 2013 Be Connect. All Rights Reserved Facebook  App  Facebook  Ads   Website   ADS REDIRECT DIRECTLY TO REGISTRATION APP
SHOWROOM PRIVE APP FLOW Copyright 2013 Be Connect . All Rights Reserved
o  Geo-targeting: FR, SPAIN, IT o  Gender: Female o  Age : 25/45 years old o  Clusters : online shoppers, luxury, Discount ⇒ Critical mass: Over 100K per group CAMPAIGN TARGETING Copyright 2013 Be Connect . All Rights Reserved
ADS FORMAT OVERVIEW ADS REDIRECT DIRECTLY TO REGISTRATION APP Copyright 2013 Be Connect . All Rights Reserved Standard ASU Sponsored Stories
CAMPAIGN OVERVIEW 1 CLICK REGISTRATION THANKS TO PERMISSION Viralité par parrainage BECOME A FAN TO ACCESS SALES FRIEND SPONSORSHIP VIRAL EFFECT Copyright 2013 Be Connect . All Rights Reserved
CAMPAIGN OVERVIEW Viralité par parrainage GENERATE TRAFFIC ON WEBSITE USE NOTIFICATION TO PUSH SALES SOCIAL SHARING EFFECT 1 click… 1 gameplay… 3 acquisition channels opened ! Email + Fan + Traffic Copyright 2013 Be Connect . All Rights Reserved
RESULTS Viralité par parrainage 1.1 Billion impressions 70 000Fans >100 000 Newmembers Copyright 2013 Be Connect . All Rights Reserved
RESULTS Viralité par parrainage -50% ontheacquisitioncostwithApp +30% onthe conversionrate Glogalacquisitioncostcutby4 Copyright 2013 Be Connect . All Rights Reserved
RESULTS Fansare40% More likelytobecomecustomers More CONTACTS (Fans, emails) = More CLIENTS = More SALES Copyright 2013 Be Connect . All Rights Reserved
Olivier de Decker olivier@be-connect.eu +32 477 58 44 61 THANK YOU

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