1. Promotional YouTube videos
powered by a curated crowd of
video experts

2. A crowd of video-makers =
ideas, talent, equipment, availability, location,
for all types of budgets

3. The challenge for corporate videos
• They don’ t get watched (440 views
in average)
• A strategic investment (time,
commitment, money)
• Limited in-house expertise

4. The Concept
Curated Crowdsourcing for YouTube
Ideas
CROWDSOURCE Talent, • Creative elements
skills • Existing “crowds” of
specialists
• Easily available
Equipment,
location,
availability
Advice & selection • Business elements
YouTube expertise • Most added value by TTF
CURATE Project Management • Not readily available
• 1st video platform
• 2nd largest search engine
SPECIALIZE • 3rd most visited site on
the web A social media

5. Why it works(1)
Cooperation vs. Ideas not
Integration budgets win
on YouTube
Tall ideas are hard to
find but easy to spot

6. Why it works (2):
diversity
Over 100 vetted members as of August 2012
Includes: production companies, animators, YouTubers, independent video-
makers, technical crew, actors, presenters, composers.

7. Benefits
Ideas
Our model allows to collect and filter fresh ideas, quickly, cheaply, efficiently
D3O collected 50 ideas filtered down to 10 in 2 weeks
Value
Agency level videos at a fraction of the cost
Clients set their own budget from only 100£ up to 20,000£
Our Video-makers are talented AND motivated AND their interests are
aligned with the client
Views
We provide formats and advice to make videos that work on YouTube!
At the very least 1,000 views per video /year!
Median: 8,000 views per video /year VS. 440 for top 5 competitors*
Advised Joshua Lipworth, winner of Lenovo Seize the Night contest!

8. Services
Production
Our core business: A to Z production services for online video.
Ideation
By picking the brains of a creative community you can collect tons of great
ideas BEFORE deciding on a project.
Agency of video-makers and YouTubers
Just need a professional to film something? We can provide vetted video-
makers under tight constraints.
Want a prominent YouTuber to speak about your brand? We can connect you.
Consulting
We provide advice on YouTube and online video strategies (often for free!)

9. Why online video?
Already big, still growing fast
• YouTube: over 1 trillion views per year (140 views for every person on Earth)
• More video is uploaded to YouTube in one month than the 3 major US
networks created in 60 years
• Online video usage has grown by 45% in 2011
• Social media video has grown 225% from May 2010 to May 2012
And it works for marketers
• Efficient for Search Engine (50x more than text)
• Audience retention and engagement (5x more time spent and higher CTR)
• Value for money: potential reach of millions with no broadcasting costs
• Increasingly mobile and social