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TechMeetups
Raj Singh
May 2014
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2011-­‐14	
  
The world of work has changed (again)
•  The economy since 2008 has cut us to the bone
•  Very few can afford an assistant or many staff
•  The rise of the entrepreneur/startup has become
unstoppable
•  The rise of the freelancer is also unstoppable
2	
  Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2011-­‐14	
  
Commi'ed	
  Capital	
  
raj@sooqini.com	
  
+44-­‐7887-­‐578078	
  
London’s Task Concierge & Market
•  Sooqini is a task concierge and marketplace
where startups ask for and get services
•  We are an enabler of the #newnewwork
•  We have built the technology and proved the
concept in London
•  Next stop, the world
3	
  Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2011-­‐14	
  
Commi'ed	
  Capital	
  
raj@sooqini.com	
  
+44-­‐7887-­‐578078	
  
Concierge: Silver Service
•  Sooqini’s Silver Service (S3) is a subscription virtual
assistant product
–  Perfect for power users
–  Great for those with significant time pressures
(like small business owners, busy professionals)
–  Easily automated for scalability
–  Differentiator v. competition
Plus, it’s a great complementary product for many other service
providers to augment their own offers
4	
  
Commi'ed	
  Capital	
  
raj@sooqini.com	
  
+44-­‐7887-­‐578078	
   Private	
  &	
  Confidential	
  ©	
  Sooqini	
  Limited	
  2011-­‐14	
  
Solving for time (= money)
•  Outsource / delegate everything non-core
•  Maintain flexibility
•  Stay legal
–  Mandates v. employment
–  Minimum wage
–  Confidentiality
–  Liability
5	
  
Commi'ed	
  Capital	
  
raj@sooqini.com	
  
+44-­‐7887-­‐578078	
   Private	
  &	
  Confidential	
  ©	
  Sooqini	
  Limited	
  2011-­‐14	
  
Delegating, flexibly
Market Research
•  Crowdsourced
wisdom
•  Market research
•  Mystery Shopping
•  Surveys
•  Polls
Administrative
•  Low-skilled tasks
(e.g. data entry)
•  Phone & filing
•  Research
•  Photography (e.g.
events
Temp/Casual
•  Interns
•  Stage-specific
staff
•  Operational (CFO
etc.), Legal
•  Seasonal
•  Specialised
Channel
•  Customers!
•  Advocates
•  Social media
curation
•  Blogging
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2013	
   6	
  
Tech
•  Website, app
development /
maintenance
How did I get here?
7	
  
•  A company man
•  A succession of smaller companies
•  Venture capital
•  Doing the startup thing
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2013	
   7	
  
What have I learned?
•  Your mileage may vary
•  Every one works hard, that’s just a given
•  Experience helps a lot
•  Don’t let the perfect get in the way of the good
•  It’s an emotional
rollercoaster
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2013	
   8	
  
What could you be thinking about?
•  Do I really want to do this?
•  Not everyone has to be or is an entrepreneur
•  No one is born an entrepreneur
•  Is my idea the right size for me?
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2013	
   9	
  
Helpful stuff
•  There are a lot of resources to tap into
•  Take advice, from everyone
•  Be brutally honest with yourself
•  Always apply the sunshine rule
•  Get data, analyze and act on it
•  Keep your ego
out of it
Private	
  &	
  Confidential	
  ©	
  Sooqini	
  ltd.	
  2013	
   10	
  
Summary
•  Socio-economic changes are driving the
growth in the business model
•  Unique position as “Task concierge”
•  No-one else has captured the ease of use
and low capital requirements
•  Europe is prime territory
•  An experienced and well-regarded team
has the ability to execute to plan
11	
  
Commi'ed	
  Capital	
  
raj@sooqini.com	
  
+44-­‐7887-­‐578078	
   Private	
  &	
  Confidential	
  ©	
  Sooqini	
  Limited	
  2011-­‐14	
  
Thank you
Commi'ed	
  Capital	
  

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Task concierge and marketplace by raj singh at Guru Program Spring 2014

  • 1. TechMeetups Raj Singh May 2014 Private  &  Confidential  ©  Sooqini  ltd.  2011-­‐14  
  • 2. The world of work has changed (again) •  The economy since 2008 has cut us to the bone •  Very few can afford an assistant or many staff •  The rise of the entrepreneur/startup has become unstoppable •  The rise of the freelancer is also unstoppable 2  Private  &  Confidential  ©  Sooqini  ltd.  2011-­‐14   Commi'ed  Capital   raj@sooqini.com   +44-­‐7887-­‐578078  
  • 3. London’s Task Concierge & Market •  Sooqini is a task concierge and marketplace where startups ask for and get services •  We are an enabler of the #newnewwork •  We have built the technology and proved the concept in London •  Next stop, the world 3  Private  &  Confidential  ©  Sooqini  ltd.  2011-­‐14   Commi'ed  Capital   raj@sooqini.com   +44-­‐7887-­‐578078  
  • 4. Concierge: Silver Service •  Sooqini’s Silver Service (S3) is a subscription virtual assistant product –  Perfect for power users –  Great for those with significant time pressures (like small business owners, busy professionals) –  Easily automated for scalability –  Differentiator v. competition Plus, it’s a great complementary product for many other service providers to augment their own offers 4   Commi'ed  Capital   raj@sooqini.com   +44-­‐7887-­‐578078   Private  &  Confidential  ©  Sooqini  Limited  2011-­‐14  
  • 5. Solving for time (= money) •  Outsource / delegate everything non-core •  Maintain flexibility •  Stay legal –  Mandates v. employment –  Minimum wage –  Confidentiality –  Liability 5   Commi'ed  Capital   raj@sooqini.com   +44-­‐7887-­‐578078   Private  &  Confidential  ©  Sooqini  Limited  2011-­‐14  
  • 6. Delegating, flexibly Market Research •  Crowdsourced wisdom •  Market research •  Mystery Shopping •  Surveys •  Polls Administrative •  Low-skilled tasks (e.g. data entry) •  Phone & filing •  Research •  Photography (e.g. events Temp/Casual •  Interns •  Stage-specific staff •  Operational (CFO etc.), Legal •  Seasonal •  Specialised Channel •  Customers! •  Advocates •  Social media curation •  Blogging Private  &  Confidential  ©  Sooqini  ltd.  2013   6   Tech •  Website, app development / maintenance
  • 7. How did I get here? 7   •  A company man •  A succession of smaller companies •  Venture capital •  Doing the startup thing Private  &  Confidential  ©  Sooqini  ltd.  2013   7  
  • 8. What have I learned? •  Your mileage may vary •  Every one works hard, that’s just a given •  Experience helps a lot •  Don’t let the perfect get in the way of the good •  It’s an emotional rollercoaster Private  &  Confidential  ©  Sooqini  ltd.  2013   8  
  • 9. What could you be thinking about? •  Do I really want to do this? •  Not everyone has to be or is an entrepreneur •  No one is born an entrepreneur •  Is my idea the right size for me? Private  &  Confidential  ©  Sooqini  ltd.  2013   9  
  • 10. Helpful stuff •  There are a lot of resources to tap into •  Take advice, from everyone •  Be brutally honest with yourself •  Always apply the sunshine rule •  Get data, analyze and act on it •  Keep your ego out of it Private  &  Confidential  ©  Sooqini  ltd.  2013   10  
  • 11. Summary •  Socio-economic changes are driving the growth in the business model •  Unique position as “Task concierge” •  No-one else has captured the ease of use and low capital requirements •  Europe is prime territory •  An experienced and well-regarded team has the ability to execute to plan 11   Commi'ed  Capital   raj@sooqini.com   +44-­‐7887-­‐578078   Private  &  Confidential  ©  Sooqini  Limited  2011-­‐14