This document discusses the future of serious games and the keys to making games fun and engaging. It introduces the 4 Keys to Fun framework: easy fun, hard fun, people fun, and serious fun. Examples are provided of games that illustrate each key. The document envisions a future in 2020 where games are used more widely to inspire change, foster discovery, and build empathy through play. Contact information and links are provided to learn more about the 4 Keys to Fun and related work.

1. ® ™ The Future of Serious Games The 4 Keys to Fun Nicole Lazzaro XEODesign, Inc. Tech@State May 27, 2011

2. 1 XEODesign and XEOPlay XEODesign Tilt the first iPhone accelerometer game 250,000 visits

3. 2 Emotion Drives Viral Tilt the first iPhone accelerometer game Tilt HD: Flip’s Adventure in 1.5 Dimensions 250,000 visits #1 Top Free iPad Download Winner Best Game 2007

4. 3 Unlock Human Potential with Play

5. Why We Play Games 4 Easy Fun Hard Fun Novelty Challenge Friendship Meaning People Fun Serious Fun

6. XXX 4k2f.com The 4 Keys to Fun

7. Imagine in 2020Everyone Going to Work with an Expectation of Fun

8. Games Inspire Change: Tilt World

9. Eat Carbon from Air: Tilt World

10. Joy of controls Joy of Controls Easy Fun: Tilt World

11. Gameplay Impacts Real World: Tilt World

12. Curiosity Surprise Wonder: Word Lens

13. Neuro-Explorer Play Your Own Brain 2015 Discovery Machine with Easy Fun

14. [Happy Oasis] Happy Oasis on Facebook, Aranim 2011 Empathy Engine: People Fun

15. Happy Oasis on Facebook, Aranim 2011 Empathy Engine: People Fun

16. Energy Ops: AR Conservation Game, VEIC 2011 Eco-Recovery Simulator: Serious Fun

17. 4 Keys to Fun 4k2f.com The 4 Keys to Fun and Engagement

18. Imagine in 2020The Whole World at Play

19. www.xeodesign.com © 2010 XEODesign, Inc. 18 Putting Emotion into Play™ Tag You’re It! Nicole Lazzaro Email: nlazzaro@xeodesign.com Twitter: @NicoleLazzaro Game: TiltWorld.com White Papers and Slides: xeodesign.com slideshare.com/NicoleLazzaro 4k2f.com <- Downloads Book Chapters: Beyond Game Design, Bateman Game Usability, Isbister Human-Computer Interaction Handbook, Jako Sign Up for Tilt World Beta! Game On! /