As the market for apps increases exponentially it becomes imperative to adapt the existing and new apps to the local market to expand user base. To this end app developers have tried to localize their apps to reach out to greater user base.

1. T
Artefacts from TechAhead @Copyright 2016
- By Manoj Verma (C.T.O., TechAhead)

2. INTRODUCTION
As the market for apps increases exponentially it becomes
imperative to adapt the existing and new apps to the local market
to expand user base. To this end app developers have tried to
localize their apps to reach out to greater user base.
But what are the advantages of localizing an app? Localizing an
app makes it more user friendly and relatable. It might involve
translation to many local languages which is an ongoing task. If an
app is not localized, local users may not relate to it and ultimately
shift to a more user-friendly app. Hence localization of an app is
extremely essential. This leads us to choosing the right
locatiosation tools to be used for this purpose.
©2016 TechAhead

3. INTRODUCTION
Following is a list of the top app localization companies today:
•Tethras
•Applingua
•OneSkyApp
•Getlocaliation
•POEditor
•LocalizeDirect
•Babble-On
•ElLoco
•PhraseApp
We have outlined a brief about the salient features, languages supported, pros
and cons and tool prices of each localization company above.
©2016 TechAhead

4. TOP MOBILE APP LOCALIZATION TOOL
- Tethras
Tethras is a mobile app localization company based in Mountain
View, US and Dublin, Ireland. It was founded by Brian Farrel and
Brendan Clavin in 2010. It is a pioneer in the field of localizing
apps to different markets. It uses Cloud technology for seamless
integration and translation of an app. Tethras has first-hand
knowledge and expertise in the field of app development which
enables it to overcome the challenges faced during app
localization.
Pricing: Price ranges between $0.12 per word (for a basic plan) to
$0.30 per word (for a specialist plan)
©2016 TechAhead

5. TOP MOBILE APP LOCALIZATION TOOL
Languages Supported: Spanish, German, Russian, Italian, French,
Dutch, Swedish, Polish, Danish, Hungarian, Czech, Finnish, Norwegian,
Portuguese, Catalan, Croatian, Ukrainian, Romanian, Slovak, Chinese
(Traditional and Simplified), Japanese, Korean, Turkish, Arabic, Thai,
Hebrew, Vietnamese, Indonesian, Malay, French (Canadian), Spanish
(Mexican), English (Australian, British, US, Canadian).
Advantages of Tethras Tools:
• Tethras localization tools can be used without paying any first-time
registration fees.
• They lay emphasis on app translation
• They support original format of resource files like .strings, .xliff, .plist,
.sub, .sbv, .xml, .resx, .resw, .resjson, .txt, .html, .properties
©2016 TechAhead

6. TOP MOBILE APP LOCALIZATION TOOL
• They support common platforms like iOS, Windows phone,
Android, Blackberry
• Tethras tools are Cloud based
• Tethras has an experience of more than 5 years in this market.
Disadvantages of Tethras Tools:
• Tethras accepts payments through PayPal only
• The minimum cost is about$4.99 per language
©2016 TechAhead

7. - AppLingua
Applingua is based In Cardiff, UK and boasts of clients like Pixelmator,
Sprout, iDraw, Flipps Media and many other top apps in the market today. It
was founded in December 2010 by Robert Lo Bue. Although it has a modest
staff but it has managed to capture a major share in app localization market.
Pricing : $0.18 per word ( for standard plan), $0.23 per word ( for Pro
Translation plan ), price on application (POA) on request.
Languages Supported : German, French, Spanish, Italian, Dutch, Turkish,
Portuguese, Russian, Chinese, Japanese, Korean, Arabic.
Advantages of Applingua Tools:
• Applingua localization tools can be used without paying any first-time
registration fees
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

8. • They also translate metadata (description and keywords)
• They support original format of resource files
like.strings, .xliff, .xml, resx,
txt, .html, .properties, .docx, .xlsx, .po
• They support common platforms like iOS, Windows phone,
Android, OSX
• Applingua accepts payments through credit card, PayPal and
wire transfers.
Disadvantages of Applingua Tools:
• They have no Cloud based solution to submit resource files.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

9. - OneSkyApp
OneSkyApp is a Cloud-based translation platform which translates
mobile apps, websites and documents. It is based in Hong Kong and has
a branch in San Francisco, US too. It was founded in 2010 by Loki Ng.
Among its clients are apps like Scribd, British Council, Change.org,
Yummly, Day One, Moves, Hootsuite, VSCO, Dubsmash, CrossyRoad,
Viber, SoundHound and many others.
Pricing
• Prices range from $0.05 per word to $0.17 per word (for manual
translation)
• Free plan is available for a team of 5 translators, $99/month for a
team of 25 members and $299/month for a team of up to 100 members.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

10. Languages Supported:
Afrikaans, Amharic Arabic, Azerbaijani (Azerbaijan), Basque (Spain), Belarusian
(Belarus), Bengali (India). Bulgarian (Bulgaria), Catalan, Chinese Simplified,
Chinese Simplified (China), Chinese Traditional, Chinese Traditional (Hong Kong),
Chinese Traditional (Taiwan), Croatian, Czech, Danish, Dutch (Belgium), Dutch
(Netherlands), English (Australia), English (Canada), English (India), English
(United Kingdom), English (United States), Estonian (Estonia), Filipino, Finnish,
French (Canada), French (France), German (Austria), German (Germany), Greek,
Hebrew, Hindi (India), Hungarian, Indonesian, Italian (Italy), Japanese, Kannada
(India), Korean, Kurdish, Latvian (Latvia), Lithuanian (Lithuania). Macedonian
(Macedonia), Malay, Malayalam (India), Norwegian Bokmål, Oriya (India), Persian
(Iran), Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian
(Russia), Serbian (Serbia), Slovak, Slovenian (Slovenia), Spanish (Argentina),
Spanish (Latin America), Spanish (Mexico), Spanish (Spain), Swedish, Tamil
(India), Telugu (India), Thai Turkish, Ukrainian, Urdu, Vietnamese
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

11. Advantages of OneSkyApp Tools:
• The tools are Cloud-based.
• OneSkyApp tools give direct quote for translation.
• Localization updates are available over-the air-plug.
• iTunes App Store and Google Play integration can be integrated
for better translation and description.
• SDK is available for capturing and tagging app content for
translation.
• They support more than 30 original format of resource files
like .xml , .strings, .yml, .po and others.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

12. • They support common platforms like iOS, Windows phone,
Android, Blackberry.
Disadvantages of OneSkyApp Tools:
• As OneSkyApp is based in Hong Kong and there is greater time
difference, processing of orders may get delayed.
- GetLocalization
GetLocalization is an app translation company based in Helsinki,
Finland. It was founded by Jari Herrgard in 2009. It translates
apps, websites and documents. It provides a good platform for
developers and translators to work in collaboration and create a
good product.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

13. Content can be translated by professional translators provided by
GetLocalization or by translators on the client’s side. GetLocalization
has a large client base ranging from small companies to Fortune 500
companies.
Pricing:
• Price plans range from $8 to $249 per month based on content
volume and number of projects in the plan.
• Professional translation prices are available on demand.
• Continuous translation plans are available on request by the client
Languages Supported: English (UK, US), all major European
languages, as well as Chinese and Japanese.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

14. Advantages of GetLocalization Tools:
• The tools are Cloud-based.
• GetLocalization tools give direct quote for translation.
• They support common platforms like iOS, Windows phone,
Android in a single project.
• They have a special memory feature which enables users to
share and re-use previously translated content.
• They have support for specific glossaries.
• They offer free trial of 30 days to users.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

15. Disadvantages of GetLocalization Tools:
• The demo video available is not watchable in its default size and cannot be
expanded to full-screen.
- POEditor
POEditor was launched in 2012 by Mihai Basalic. It is a web-based translation
platform designed to localize web content, apps and games easily. It is owned
by Code Whale Inc. and has prestigious clients like Pebble, Siemens, IKEA,
Red Bull, Nissan and others.
Pricing:
• It is available free for up to 1000 code strings import.
• Prices range from $15 per month (for the basic plan) to $199.99 per
month ( for the Enterprise plan). Prices are based on the number of code
strings imported.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

16. Advantages of POEditor Tools:
• They have a special memory feature which enables users to
share and re-use previously translated content.
• They support original format of resource files
like .po, .pot, .strings, .xliff, .xml, .properties, .resx, .resw, .xls, .xls
x, .json
• They have GitHub and Bitbucket integration.
• It offers free open source localization.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

17. Disadvantages of POEditor Tools:
• There is no automatic notification system where contributors are
informed about changes made by the users. They have to be notified
manually.
• POEditor does not specify the languages it supports.
- LocalizeDirect
LocalizeDirect is based in Sweden and specializes in localization of games.
It was founded in 2010 and is a member of Swedish Games Industry
organization and the UK Interactive Entertainment Body. It provides
Cloud-based Saas Solution to localize games quickly. It has on its list of
clients many games-based studios like Microsoft, Capcom, NCSoft, Deep
Silver and many others. LocalizeDirect has managed to procure $708K
through 2 funding rounds.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

18. Advantages of POEditor Tools:
• LocDirect tools are available to translate games during
development itself.
• They are focused on mobile games application.
• A free StoreFront tool is available for app description translation.
• There is no minimum fee to be paid for using professional
translator service.
Disadvantages of POEditor Tools:
• The languages supported and pricing of tools is not mentioned
on the website.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

19. - Babble-on
Babble-on was founded by Benjamin Zadic in 2004 in San
Francisco,US. it offers copyrighting service and app translation
tools. It specializes in app description and press-release writing.
Babble-on employs a team of about 150 native language speakers
who assist its professional translators for creating a high quality
product.
Pricing: It charges $0.21 per word ,$99 per app description and
$299 per press release.Payments are accepted through PayPal,
major credit cards and Bitcoin.
Languages Supported:More than 40 languages are supported.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

20. Advantages of Babble-on Tools:
• Their translators are native speakers.
• They support original format of resource files
like .xml, .strings, .xliff, .html, .txt, .csv, .resw, .resx, .rrc, .propert
ies, .po, .pot, .xliff, .xlf, .md, .rtf, .ts, .dklang, .lng, .dtd, .json, .yml,
.yaml, .ini, .sbv, .srt
• No monthly or subscription fee is to be paid.
• Step by step guidance is given to new developers for localizing
apps.
• Babble-on assigns the same native translators for a particular
app to ensure consistency through the development process.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

21. • They translate and adapt new iTunes App Store words set.
Disadvantages of Babble-on Tools:
• Babble-on can translate only a limited number of apps at the
same time due to limited staff.
- ElLoco
ElLoco was founded in 2014 in Walnut, US. It focuses on
localizing apps by combining professional translators work with
automated translation. A special feature of ElLoco tool is its
Visual Context feature which allows developers to view and edit
content directly in an iPhone screen simulation using any browser.
ElLoco has managed a funding of $2.3M.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

22. Pricing:
• A free plan is available for translation of 10,000 words to 2
languages in a single app.
• A plan of $20 per month for translating 20,000 words to
unlimited languages for 3 apps.
• A plan of $100 per month for translating 60,000 words to
unlimited languages for unlimited apps.
• A Pro plan for more than 60,000 words is available on request.
Languages Supported: Any language using English, French,
German, Japanese, Spanish, Portuguese, Russian, Italian, Korean,
Chinese (simplied), Dutch, Chinese(Traditional)
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

23. Advantages of ElLoco Tools:
• It offers quick app translation support.
• It enables simultaneous translation to many languages.
• It updates ongoing translation support.
Disadvantages of ElLoco Tools:
• ElLoco is relatively new in app translation market and hence
has no proven track record.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

24. - PhraseApp
PhraseApp was founded in 2012 in Hamburg, Germany by Frederik
Vallert. It is an online platform for translating mobile and desktop
apps and websites. It has prestigious clients like Wimdu.com,
SponsorPay and BangTheTable, MeetUp, XING and many others.
Pricing :
• A plan of $25 per month for translating 20,000 words in a single
project.
• A plan of $59 per month for translating 50,000 words in unlimited
projects and change history.
• A plan of $125 per month for translating 1,20,000 words in a
unlimited projects, change history and translation memory.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

25. • A plan of $249 per month for translating 2,50,000 words in a
unlimited projects, change history, translation memory and
extended stats.
• A plan of $499 per month for translating 2,50,000 words in a
unlimited projects, change history, translation memory, extended
stats and draft.
Languages Supported: It supports 24 languages.
Advantages of PhraseApp Tools:
• They are web-based.
• They offer free trial and demo.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

26. • They support original format of resource files like .yaml, .json,
.po, .properties, .xliff, Android, iOS, ResX
• They have API access.
• They have a Translation memory feature which enables users
to share and re-use previously translated content.
• They have facility to track file development changes and
recover previous.
• They offer collaborative workplace for users’ translators team.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL

27. Disadvantages of PhraseApp Tools:
• PhraseApp doesn’t offer professional translation service like its
competitors. It is strictly a platform for users’ translators.
• The list of languages supported and pricing is not mentioned
on its website.
©2016 TechAhead
TOP MOBILE APP LOCALIZATION TOOL
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