See the entire episode on YouTube: http://youtu.be/w60nsojNtZo - In week 1, we tackle the challenge of building a proper ideal client profie.

1. market
Research
www.prosperityskitchen.com

2. Your Hosts
Tea silvestre
Nick armstrong

3. Orientation
• Introductions
• Program Overview
• Market Research/Ideal Client
• Special Guest: Mike Michalowicz
•
•
Questions
Your Mission Quest Agenda
• Wrap-up

4. Program overview

5. See http://prosperityskitchen.com/what-is-marketing/
For more info

6. Collaboration!

7. Measurable!

10. Program overview
Problem solving
vs
Problem Finding

11. Program overview
Find Your best 3
Questions

12. Program overview

13. S1.1 market research
• WHY would someone buy from you?
• WHO is your Ideal Client/Customer?
• WHERE do you find them?
• HOW do you talk with them?
market
Research

16. S1.1 market research
market
Research

21. The ideal client profile
Who am i?
Past
Present
Future

22. Special Guest Mentor
Mike
Michalowicz

23. The Mission Quest
On Pinterest, Create an Ideal Customer Profile
• Pin images from BIGSTOCK’s database or from
Creative Commons
• Be sure to include explanations on images
• Link to research and data where available
• Build a completely 3-dimensional portrait
Your
Mission

24. The Mission Quest
bit.ly/clientpersona
bit.ly/perfectclient
bit.ly/Fbresearch
bit.ly/insideOUT
additional
Reading

25. S1.1 Market Research
Other
Questions

26. Next week
Episode 2
Branding
Pamela
Wilson

27. Janet Brent Tea silvestre
Colleen Conger Nick armstrong
Rachel Denning Carol dodsley
Kristin Elliott
Linda Griego Many Thanks to our
Michelle Hastie presenting sponsor:
Ang Jandak
Evelyn Kalinosky bigstock
Tiffany Manley
Michael provitera
Joseph Richards
Shaun Roney
Peter Sterlacci
Jayne Ubl-Johnson
Tammy Vitale