The Kraft Nabisco Championship internship program provides hands-on experience in event management. Interns aid in operations, sales, and administration from September to December 2013 and gain exposure to the LPGA Tour's most prestigious event. Responsibilities include fulfilling sponsor benefits, developing corporate partnerships, inventory management, and social media duties. Eligible candidates must receive academic credit and commit to a minimum 40 hours per week.
2. The KNC has established itself
over the past 43 years as one of
the world’s most prestigious
women’s sporting championships
“For us, it’s as big as the green jacket.
Everybody wants to jump in that pond. It’s
something that makes this event different.
We all look upon the 18th green knowing
this and wanting so desperately to jump in.”
- Natalie Gulbis
“The Leap into Poppie’s Pond is THE
most poignant moment in women’s golf”
– Golf Digest
3. KNC provides access to LPGA
stars past and present
The KNC showcases the best field on the
LPGA Tour annually:
– The top 115 female professional golfers
travel to Palm Springs each year to
compete for the honor of jumping in to
Poppies Pond
Past champions remain heavily involved:
- Hall of Famer and 3-time KNC Champion,
Annika Sorenstam hosts the Pro-Am
competition and supports the event
through media day participation, sponsor
appearances and a youth clinic
- Additionally, 26 of the past 30 champions
were in attendance last year to participate
in the Champions Dinner and the KNC
Legends Junior Challenge
4. KNC – Embraced by Hollywood
The KNC has a long tradition of celebrity
involvement. Dinah Shore served as
tournament host of the event from it’s
founding in 1972 - 1994. Each year Dinah
would invite her friends from Hollywood to
attend and celebrate the event. Celebrity
remains a big part of the KNC experience.
Starting in 2014, IMG intends to re-establish
this legacy by adding an entertainment
platform including a new celebrity event
host. Currently, dialogue is underway with
Ellen DeGeneres and several other high
profile Hollywood entertainers.
5. INTERNSHIP INFORMATION:
The Kraft Nabisco Championship’s internship program is an extremely hands on experience where students will
have the opportunity to play a major role in the execution of the most prestigious event on the LPGA Tour.
Championship interns are given the chance to really experience the field of Sports and Event Management.
Specific internship positions will vary, however each intern will hold responsibilities serving the Championship as a
whole as well as in their designated positions.
This information packet contains specific responsibilities and job descriptions for each position. The 2013 Fall
internship program runs from September 15th through December 15th, 2013. Resumes should be submitted to the
Championship Office no later than August 1, 2013. Candidates will be notified by then if they have been selected
for an interview. All interviews will take place in Rancho Mirage or via the telephone (for those unable to attend in
person). Final decisions will be made by August 15, 2013.
ELIGIBILITY REQUIREMENTS:
All candidates must receive academic credit to be eligible. Interns for the Kraft Nabisco Championship will be
required to participate a minimum of 40 hours per week. As the Championship nears, there may be additional
participation hours required.
Internship Overview
6. Dates: September 15th – December 15th
Responsibilities and Description:
– Have strong knowledge of all corporate partners and terms of their agreements
– Responsible for sponsor and trade ticket fulfillment from ticketing and credentials colleague
– Maintain communication with past ticket purchasers to secure renewals for 2014
– Target and reach out to potential corporate ticket purchasers locally
– Maintain and develop database of local and regional companies
– Coordinate with local colleges and universities to promote ticket sales to students
– Coordinate with local public and private golf course as well as high schools to develop ticket packages
– Prepare presentations and offerings for new sales opportunities
– Communicate with Corporate Partners to gain approval on their activation items
General Responsibilities:
– Learn and assist with special events
– Learn and assist with general championship operations
– Learn and assist with daily administrative needs
Staff Supervisor: Tournament Sales Director– Chris Peterson
Sales and Corporate Partnerships Intern (Los Angeles based)
7. Dates: September 15th – December 15th
Responsibilities and Description:
– Have strong knowledge of all corporate partners and terms of their agreements
– Responsible for sponsor and trade ticket fulfillment from ticketing and credentials colleague
– Maintain communication with past ticket purchasers to secure renewals for 2014
– Target and reach out to potential corporate ticket purchasers locally
– Maintain and develop database of local and regional companies
– Coordinate with local colleges and universities to promote ticket sales to students
– Coordinate with local public and private golf course as well as high schools to develop ticket packages
– Prepare presentations and offerings for new sales opportunities
– Communicate with Corporate Partners to gain approval on their activation items
General Responsibilities:
– Learn and assist with special events
– Learn and assist with general championship operations
– Learn and assist with daily administrative needs
Staff Supervisor: Tournament Sales Director– Chris Peterson
Sales and Corporate Partnerships Intern (Palm Springs based)
8. Dates: September 15th – December 15th
Responsibilities and Description:
– Responsible for the day-to-day operation of the Kraft Nabisco Championship office including scheduling
meetings, answering inquiries about the tournament, and being the face of the office
– Responsible for ordering, delivery and inventory of the tournament product for the 2014 Championship
– Shadow volunteer team to develop product sampling at specific locations around the tournament
– Hotel
– Spectator Village
– Clubhouse and Hospitality Locations
– Responsible for inventory of all deliveries to the Kraft Nabisco Championship office
– Assist Operations Manager and operations interns in course set up
– Executing Social media items per scheduling calendar
General Responsibilities:
– Learn and assist with special events
– Learn and assist with general championship operations
– Learn and assist with daily administrative needs
Staff Supervisor: Tournament Coordinator – Dianne McPherson
Office Administration & Social Media Intern (Palm Springs based)
