Team Qwardo recently concluded two events in Hyderabad, the NGN Summit and the IndiaSoft Conference. As we were executing our post-event follow-ups to turn leads into customers, we thought of sharing a few best practices we have seen working. Feel free to add other best practices you have seen working as well.

1. Intelligent One-to-One Conversations at
Scale
7 Best Practices for Connecting with Prospects after
an Event to Deliver Higher Event ROI

2. #1 – Add context to every lead
Personalize your communication to each lead based on
insights from the event discussion
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

3. #2 – Prioritize and Classify Leads
As hot, warm or cold – based on interest, services
desired, role, customer segmentation
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

4. #3 – Don’t let the Leads get Cold
Have a follow-up drip campaign ready to go even before
the event concludes
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

5. #4 Bring Ideas Out while they are still
fresh in the mind
Get your team together and record all their insights from
the event in one place
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

6. #5 Turn Your Event Landing Page as a
Post Event Resource Hub
Add your photos, videos and any speaker presentations –
use for your post event email campaigns
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

7. #6 Create new content related to the
event
With all the inputs gathered at the event, create a
thought leadership article and/or blog post
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

8. #7 Personalize CTAs to event attendees
Present a series of call to actions (CTAs) with engaging
content that are suitable to the event attendees
Engage. Nurture. Convert. Deliver Personalized Customer Journeys.
Sign-up today at qwardo.com

9. Thank you!
Start your trial today at www.qwardo.com