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SMS Marketing using SMS Software: The increasing mobile phone penetration globally has
instantly resulted in SMS becoming an effective alternative to traditional modes of business
communication. With over 1.2 billion mobile phones and increasing penetration among semi-
urban, rural areas mobile text messaging (SMS) just cannot be ignored by marketing leaders.
SMS Software is an effective tool to send short, instant and personalised text message (SMS) to
the target audience. Brand managers like to be in contact with their existing customers and
prospects to inform them about new products, features and other value-added offerings for them
using SMS Software.
Their main concerns for marketing leaders related to SMS marketing are security of their
database, getting a flexible platform to run SMS campaign at a schedule convenient to them,
doing the campaign effectively, irrespective of the numbers of messages to be sent.
The critical questions related to SMS marketing, from the perspective of marketing leaders, are as
follows:
* Whether the platform provided by service providers is secure?
* Is the delivery being carried out using reliable channels?
* Are the message delivery service levels measurable and is the client data is confidential?
* Is there enough transparency e.g. online delivery and real time reports?
SMS Marketing using client application software:
A flexible and high throughput service using client software is the solution to marketing men woes.
Companies such as ValueFirst Messaging Private Limited (www.vfirst.com) provide highly
effective SMS Service solution to marketing companies, advertising agencies to carry out in-house
SMS marketing campaigns. In fact, such companies provide an end-to-end service using its
software products for complete marketing activities which can be done on SMS.
The user is able to devise his own campaign and carry it out without any involvement of the
service provider. The client software application products are installed at client premises and
campaigns are carried out with clients getting on-line MIS. Delivery reports which are provided by
the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns,
run contests and advertising agencies can use the platform to carry out simultaneous campaigns
for multiple-customers.

2. SMS limitations: While SMS users enjoy several benefits like sending an instant, personal
message which is always read, there are limitations associated with SMS. It is nothing more than
160 characters of text, devoid of sound, pictures and special effects of traditional print media. In
spite of the limitations SMS has its own specific uses which help marketers give specific
information to their customers. Incoming SMS on 4-digit or 5-digit short codes in conjunction with
conventional media has become the most effective tool for generating leads and carrying out
contests for promoting brands.
About the Author:
This article has been contributed by (Mr.) Vijay Shukla, Country Head, ValueFirst Messaging India
(http://www.vfirst.com). Vijay has over 10 years of industry experience of management consulting
and mobile data services. He can be contacted at vijayshukla@yahoo.com
Article Source:
http://EzineArticles.com/?expert=Vijay_Shukla
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SMS MARKETING – Click Below To Get Started!
http://www.txt180.com/?a_aid=sms4u
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