1. Åpne dører
Energy Communication Conference, 11. mars 2014
Kjetil Hjertvik, kommunikasjonsdirektør E.ON E&P

2. Innhold
 Energi i Europa
 E.ON i energibildet
 Energidebatten i Storbritannia
 BBC – En uke i frislipp på Babbage
 Sky – Live fra 05.30 – 21.00 til hele verden
 Hvorfor?
2

3. 3

4. 4
Kilde: The Economist

5. E.ON SE
5

6. 6
E.ON Exploration and Production

7. E.ON i Storbritannia
 En av de seks største
energileverandørene
 Fem millioner strømkunder
 Kraftverk
 Gass
 Biomasse
 Kull
 Vind, offshore og onshore
 Olje og gass
 12.000 ansatte
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8. The big six
8
Kilde: PRWeek

9. The big six
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10. 10

11. 11

12. Våren 2013
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13. Forespørselen
BBC ønsket
 live-sendinger fra en plattform over flere
dager, primært for BBC Look East
 Historier om
 industriutvikling
 livet om bord på en plattform
 Behovet for arbeidskraft

14. Våre tv-stjerner
14
Felix Lerch
VP Production
Huw Roberts
Drilling Manager
Azra Kovac
Geologist
Kenneth McIntosh
Frac Team Leader
Graeme Fitches
Offshore Installation
Manager
Naomi Baxter
Environmental
Advisor
Stewart Purcell
Senior Operations
Technician
Yasmin Ali
Engineer

15. To dager før utreise…
 Please overwrite text
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16. BBC News
 Please overwrite text
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17. BBC1 Breakfast – (7 millioner seere)
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18. Journalist og fotograf aktive på Twitter
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19. Dekningen
19
BBC TV News x 4
Look East
x4
Breakfast
Look East
x2
Look East
x3
BBC Radio 5 Live
Humb’side
Norfolk
Suffolk
Linc’shire
Norfolk
Suffolk
Linc’shire
Suffolk
Linc’shire
Suffolk
Norfolk
BBC Website Business
Norfolk Norfolk Norfolk Norfolk
BBC social
media feeds
6
2
3 2 10 11 12 5 2
Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29

20. Høsten 2013
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21. Forespørselen
Sky News ville
 ha plattformbesøk som en del av en
energidag på kanalen
 Kjøre live fra Babbage gjennom en
hel dag, fra morgen til kveld
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22. 22

23. 23

24. 24

25. 25

26. Budskap (1/2)
26
Time Quote Key message #
0.29 Studio: Tell us about this facility and why its so
important...
1) Long-term player
2) Investment needed
0.47 …to see the kinds of pressures they are under to bring
out as much gas out of british gas fields as possible...
2) Investment needed
0.57 …enough gas down there to fuel homes and
businesses in the UK for the next 20 years, but of
course, it costs millions of pounds to bring out...
1) Long-term player
2) Investment needed
1.30 …one day’s production of gas here is enough gas to
supply hundreds of thousands of homes...
3) Importance of supply
2.00 … how its playing its part in securing our energy
future…
1) Long-term player
2) Investment needed
2.27 …the wells are as long as 5 km each…
2) Investment needed

27. Budskap (2/2)
27
Time Quote Message #
2.42 …there’s potential here for another four gas wells and
that could be good news...
1) Long-term player
2) Investment needed
3.17 ….You realise how significant a gas platform like this
is...enough to supply 350 000 homes a day with gas…
3) Importance of supply
4.07 …wells cost tens of million of pounds to drill…
2) Investment needed
4.17 … and somewhere in the middle of this complex
equation, the customer still expects value...
1) Long-term player
2) Investment needed
4.34 … this is an expensive business...
2) Investment needed
5.11 … this plattform and reservoir below it costs £270
million to drill and extract…
2) Investment needed

28. 28

29. En av toppsakene på nett gjennom hele dagen
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30. Interaktiv plattform på nettbrett og nett
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31. 31

32. Hvorfor?
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33. 33
The feedback we have had from our viewers is that it opened
up the whole issue of energy; where it comes from, the
investment and effort required and the issues we face in the
future.

34. E.ON Exploration & Production
www.eon.com/ep