The document discusses the TEAM Coalition, a group that promotes safety messages like "Buckle Up America" and "Click It or Ticket". It lists the coalition's key messages and strategic partner organizations. It also provides details on the coalition's training programs, events, and campaigns to promote responsible behavior and designated driving in sports leagues like Major League Soccer.

1. TEAM Coalition
Jill Pepper

2. 2
Key Messages
Buckle Up America –
Every Trip, Every Time
Click It or Ticket
Drunk
Driving
Safety
Belts
Social Norming Enforcement
Fans Don’t Let
Fans Drive Drunk
Over the Limit,
Under Arrest

3. 3
TEAM Coalition Members

4. 4
Strategic Partners
• IACP: International Association of Chiefs of Police
• NSA: National Sheriffs’ Association
• RADD: Recording Artists, Actors, and Athletes Against Drunk
Driving
• SMA: Stadium Managers Association
• SUM: Soccer United Marketing
• HERO Campaign
• GHSA: Governors Highway Safety Association

5. 5
Calendar of Opportunities
Click It or Ticket
Over The Limit Under Arrest

6. 6
OUTREACH
OPPORTUNITIES
Employee Training
Fan Code of Conduct Cards
Designated Driver Program
Public Service Campaign -
Responsibility Has Its Rewards
Responsibility Promotional Events

7. 7
TEAM Training in Effective
Alcohol Management
Warning Signs of Impairment/Tolerance
Absorption Rate Factors/BAC
Legal Liability/Reasonable Efforts
Intervention Guidelines/Practice Scenarios
ID Checking/State Laws for Responsible
Alcohol Service

8. 8
TEAM Training in Effective
Alcohol Management
Trainers
Facility/concessionaire
managers
2-day certification
workshop
40-question exam
2-year certification
$600 registration fee
Employees
All job functions
interacting with fans
3-hour certification
training session
20 or 30-question exam
3-year certification
$12 per certification
manual

9. 9
Employees Actively Certified
As of 2007
9,039 35,922 65 1,880 7,816 54,878
3,063 24,352 719 987 257 6,009 35,784
2,139 20,881 761 367 24,267
2,504 8,896 761 459 12,739
1,019 3,820 897 5,855
432 10,746 11,178
488 495 983
327 634 23 41 1,142
693 1,239 1,963
14,756 45,098 807 1,748 2,596 8,948 74,617
MLB
NFL
NHL
NBA
MLS
Live Nation
NCAA
Minors
Other
Total

10. 10
Upcoming TEAM Train-the-
Trainer Workshops
2/20-21/2008
Yankee Stadium
New York, NY
Reg. deadline:
2/13/2008
7/21-22/2008
BC Place
Vancouver, British
Columbia
Reg. deadline:
7/14/2008
6/11-12/2008
EnergySolutions
Arena
Salt Lake City, UT
Reg. deadline:
6/4/2008
5/6-7/2008
Ralph Engelstad
Arena
Grand Forks, ND
Reg. deadline:
4/29/2008
3/4-5/2008
Cleveland Browns
Stadium
Cleveland, OH
Reg. deadline:
2/26/2008

11. 11
FAN CODE OF CONDUCT CARDS
OFFER DIRECT REACH TO FANS

12. 12
Designated Driver Program

13. 13
Designated Driver Program
Register fans of drinking age by pledging not
to drink during event, get friends home safely
Usually includes a wrist band to identify as
designated driver and a free soft drink
Promotion can also include giveaways to
individuals such as a t-shirt or other “trinkets”
Designated driver award drawing (winner for
each game, winner of the season)

14. 14
Responsibility Has Its Rewards
Sweepstakes
Sweepstakes encouraging fans to be
designated drivers at professional sports
stadiums
MLS, MLB, NBA, NFL currently participating
Over 400,000 fans participated in 2007
Grand prize winners attend MLS Cup, World
Series, NBA Finals, and Super Bowl
Secondary winners attended All-Star
Games and Pro Bowl

15. 15
Responsibility Has Its Rewards
RHIR PLEDGE
Buckle Up
Never Drive Drunk
Always Have A
Designated Driver
REWARDS
Branded Photos
Video Messages
Tickets to Future
Events

16. 16
Major League Soccer
2005
– Click It Or Ticket
– InterLiga
– Launch Responsibility Has Its Rewards
2006
– InterLiga
– World Cup
– Sierra Mist All-Star Game
– MLS Cup

17. 17
Major League Soccer
2007
– SuperLiga
– Gold Cup
– Sierra Mist All-Star Game
– MLS Cup

18. 18
Major League Soccer
MLS Cup
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trips
2007

19. 19
Major League Soccer
Buckle Up PSA
Designated Driver PSA
2007

20. 20
Major League Soccer
Sierra Mist All-Star Game
– Designated Driver of the Season from the
Wizards attended the game
– Hundreds of photos
– 51 fan videos
– 2 PSAs
– Buckle Up and
Designated Driver
2007

21. 21
2007
Major League Soccer
SuperLiga
Gold Cup:
– Partnership
with Miller
– 28 fan videos

22. 22
Major League Soccer
MLS Cup
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trips
2006

23. 23
Major League Soccer
Sierra Mist All-Star Game
– Designated Driver of the
Season from DC United
attended game
– Hundreds of photos
– 60 fan videos
– 2 PSAs
– Buckle Up and Designated
Driver
2006

24. Major League Soccer
InterLiga
World Cup:
– 22 fan videos
– PSAs produced
in English and
Spanish
24 2006

25. 25
2005
Major League Soccer
Launch Responsibility Has Its
Rewards
– Sweepstakes for designated drivers
– Posters and PSAs

26. 26
2005
Major League Soccer
Click It Or Ticket PSAs aired in
stadiums
– Supported NHTSA enforcement
efforts
– English and Spanish
InterLiga: re-branded Beer Cup
Shuffle PSA

27. 27
Jill Pepper
Executive Director
TEAM Coalition
703-647-7431
jill@teamcoalition.org