We wanted to see how responsive the UK’s top retailers were on social channels...

1. Are you serious about social? We wanted to see how responsive the UK’s top retailers were on social channels. Click next to find out 

2. Social media is exploding 4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook

3. But most are just shouting

4. They aren’t listening…

5. …or engaging

6. We asked each of the 25 retailers a question on Facebook and Twitter…

7. On Facebook, 50% of questions posted on retailers’ walls were left unanswered

8. It was worse on Twitter with 75% failing to reply

9. And when we posted a negative comment, the response was even worse…

10. …with 89% of negative comments on Facebook ignored

11. Read the full research http://www.auros.co.uk/serious

12. Flickr credits Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/ Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/ Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/ Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/ Fingers in ears - http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/ Wasteland - http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/ Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/ Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/