Team Apple's (rough draft) business proposal presentation for a new re-design of the iTunes Radio. Created by: Wosene Asefa Jessica Contreras Dashia Copeland Clint Evans Zachary Forest Rafael Nieto Full Sail University

1. Strategic Business
Proposal
For: Apple
www.Apple.com
Clint Evans
Zachary Forest
Rafael Nieto
Prepared By:
Team Apple
Wosene Asefa
Jessica Contreras
Dashia Copeland

2. Hook
• iRadio
• Integration of iTunes & Music
Streaming
• Subscription based
• Bring a massive demographic
http://wallbase.cc/wallpaper/443657

3. EXTERNAL ANALYSIS
https://www.flickr.com/photos/75214066@N04/6763916791/in/faves-121000626@N08/

4. COMPETITORS
https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/
https://www.flickr.com/photos/122323516@N08/14100052188/in/faves-121000626@N08/
https://www.flickr.com/photos/ahr19/6262537089/in/faves-121000626@N08/

5. BUSINESS CLIMATE
https://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/

6. ECONOMIC FACTORSPOLITICAL FACTORS
52% of Apple’s
business is outside
of the US
In 2012, Apple
slowed down due
to weak global
economy.
https://www.flickr.com/photos/dborman2/3290560161/in/faves-121000626@N08/
https://www.flickr.com/photos/overcon/2370422390/in/faves-121000626@N08/

7. SOCIAL/CULTURAL
FACTORS
TECHNOLOGICAL
FACTORS
Growing with age group
35 and over- Declining
with 18-34
demographic
Apple won case VS
Samsung
https://www.flickr.com/photos/iklindic/11008025034/in/faves-121000626@N08/
https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/

8. BUSINESS OPPORTUNITIES
& THREATS
https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/
https://www.flickr.com/photos/chaparral/2159096467/in/faves-121000626@N08/

9. SALES & MARKETING
https://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/

10. LEGAL FACTORS
https://www.flickr.com/photos/86530412@N02/8213432552/in/faves-121000626@N08/

11. Organizational Strengths
https://www.flickr.com/photos/11554001@N05/9113775539/

12. Apple believes in quality not quantity.
https://www.flickr.com/photos/81035653@N00/6964247144/

13. Apple TV
https://www.flickr.com/photos/30998544@N07/3330430342/

14. Organizational Weaknesses
https://www.flickr.com/photos/18436325@N00/441516072/

15. https://www.flickr.com/photos/20905078@N04/5527934808/

16. https://www.flickr.com/photos/52313501@N02/6371464613/
It’s imperative to stay ahead of the game in the technology
industry.

17. Target Market
https://www.flickr.com/photos/38675383@N06/3649010222/

18. Collaborators: Microsoft
https://www.flickr.com/photos/14838182@N00/483238384/

19. Ethics: Will prevent illegal file sharing
of music.
https://www.flickr.com/photos/25029221@N00/2142256098/

20. Operations
https://www.flickr.com/photos/74243188@N04/10138991143/
Hiring a bigger staff,
of new innovative
individuals.

21. https://www.flickr.com/photos/55928592@N04/5183646214/
With this new re-vamp of iTunes, it will bring business
opportunities with social media platforms.

26. Implementation

27. Evaluation
• Used to avoid the failure of the proposal
• Research, establish standard, measure
performance, and take action.
• Stay up to date with competitors
• Technological changes
• Please the consumers
• Financial Crisis

28. References:
Sa.Milena. 2006.F_748404_mKV28jyj7dAvAB48AhRqiJmFGekZom. Retrieved June 18, 2014 from
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Ahr19. 2011. Spotify-Logo1. Retrieved June 18 2014 from https://www.flickr.com/photos/ahr19/6262537089/in/faves-121000626@N08/
Feedas TNA. 2014. Google Play Music All Access now available in Denmark and Poland. Retrieved June 18, 2014 from
https://www.flickr.com/photos/122323516@N08/14100052188/in/faves-121000626@N08/
John Rosenfelder. 2011. Amazon Cloud Player Announcement. Retrieved June 18, 2014 from
https://www.flickr.com/photos/earbender/5573558079/in/faves-121000626@N08/
Cuba Gallary. 2010. Rain/Umbrella/Lightroom Preset. Retrieved June 18, 201 from
https://www.flickr.com/photos/cubagallery/4252864737/in/faves-121000626@N08/
Mitch Tuckness. 2008. Flags in Flux. Retrieved June 18, 2014 from https://www.flickr.com/photos/overcon/2370422390/in/faves-121000626@N08/
Daniel Borman. 2009. Money 2. Retrieved June 18, 2014 from https://www.flickr.com/photos/dborman2/3290560161/in/faves-121000626@N08/
stefanog.com 20012. Mieux consommer pour moins consumer. Retrieved June 18, 2014 from
https://www.flickr.com/photos/stefanotofs/7895210576/in/faves-121000626@N08/
Ivan Klindic. 2008. Technology Contrasts. Retrieved June 18, 2014 from
https://www.flickr.com/photos/iklindic/11008025034/in/faves-121000626@N08/
Kendra. 2008. Punch[Day2]*. Retrieved June 18, 2014 from
https://www.flickr.com/photos/chaparral/2159096467/in/faves-121000626@N08/
Lisa.2009. Opportunity. Retrieved June 18, 2014 from https://www.flickr.com/photos/lisa_rific/3506244072/in/faves-121000626@N08/
SlimLingLing2009. 2006. Business people standing with briefcases. Retrieved June 8, 2014 from
https://www.flickr.com/photos/simlingling/4495566509/in/faves-121000626@N08/
Chris Potter. 2012. 3D Judges Gavel. Retrieved June 8, 2014 from https://www.flickr.com/photos/86530412@N02/8213432552/in/faves-
121000626@N08/