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1 www.arabbusinessreview.com 
Time of The Machines 
 IoT creates a number of applications, services, and solutions that help us not 
only have control of our lives but also everything around us. 
 Turning life into a connected society where you can have control over your 
home, business, health, education, and everything else from anywhere is our 
goal. 
 It would be nice to show the world in 2020 that the middle east is exporting 
more than it consumes. 
The power of today’s telecommunication and IT technologies has made it possible for humans 
to communicate with each other over great distances and despite means. That same 
technology also makes it possible for humans to communicate with machines and create 
amazing tools and applications such as Apple’s Siri or Google’s search engine. 
Now is the era of machine-to-machine communication or what is commonly referred to as the 
Internet of Things (IoT). This creates a number of applications, services, and solutions that help 
us not only have control of our lives but also everything around us. The region needs pioneers 
that specialize in building ecosystems—pioneers that will build solutions on top of the current
2 www.arabbusinessreview.com 
telecom and IT infrastructure—using telecom as a platform to connect with different verticals. 
Verticals like health, education, fleet management, SME, Smart Homes, and utilities are just 
some examples of the ecosystems that we strive for and continue to promote in the Middle 
East. 
Ericsson reported that there would be 50 billion connected devices by the year 2020. This is 
around eight times the number of people in the world. Ericsson explains that we are in the early 
stages of the second phase of connected society development. The first phase was networking 
consumer electronics such as your mobile phone, your laptop, or your play station. The next 
phase will be networking industries. Building healthcare, government, home automation, and 
fleet management ecosystems are just a few examples of the planned industrial connectivity. 
We can already see some growth in the fleet management and home automation sectors, but 
not yet in other areas. 
Turning life into a connected society where you can have control over your home, business, 
health, education, and everything else from anywhere is our goal. Imagine that you have a 
connected fridge at home that senses you are running out of milk. Imagine this fridge talking to 
your local grocery store, which then automatically picks the milk—and any other items you may 
be running low on—from the store shelf and notifies you via your cell phone: 1) of the store 
that is fulfilling your order; 2) for authorization and confirmation of payment; and 3) of an 
expected delivery time. Once you put the milk on your Smart Home refrigerator shelf, the 
system resets itself. 
It will be interesting to see where technology takes us in a few years from now. The Middle East 
has many things to offer the world. And innovation should be one of them. Out of the projected 
50 billion connected devices, let’s work on innovating and engineering at least 10 percent of 
that. I think this is fair if you take into consideration that the Middle East accounts for 8 percent
3 www.arabbusinessreview.com 
of the world’s population. Wouldn’t it be nice to show the world during the 2020 Dubai Expo 
that the Middle East is exporting more technology than it consumes? 
The article is written by Yasser Alobaidan for Arab Business Review 
To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review

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Time of the machines

  • 1. 1 www.arabbusinessreview.com Time of The Machines  IoT creates a number of applications, services, and solutions that help us not only have control of our lives but also everything around us.  Turning life into a connected society where you can have control over your home, business, health, education, and everything else from anywhere is our goal.  It would be nice to show the world in 2020 that the middle east is exporting more than it consumes. The power of today’s telecommunication and IT technologies has made it possible for humans to communicate with each other over great distances and despite means. That same technology also makes it possible for humans to communicate with machines and create amazing tools and applications such as Apple’s Siri or Google’s search engine. Now is the era of machine-to-machine communication or what is commonly referred to as the Internet of Things (IoT). This creates a number of applications, services, and solutions that help us not only have control of our lives but also everything around us. The region needs pioneers that specialize in building ecosystems—pioneers that will build solutions on top of the current
  • 2. 2 www.arabbusinessreview.com telecom and IT infrastructure—using telecom as a platform to connect with different verticals. Verticals like health, education, fleet management, SME, Smart Homes, and utilities are just some examples of the ecosystems that we strive for and continue to promote in the Middle East. Ericsson reported that there would be 50 billion connected devices by the year 2020. This is around eight times the number of people in the world. Ericsson explains that we are in the early stages of the second phase of connected society development. The first phase was networking consumer electronics such as your mobile phone, your laptop, or your play station. The next phase will be networking industries. Building healthcare, government, home automation, and fleet management ecosystems are just a few examples of the planned industrial connectivity. We can already see some growth in the fleet management and home automation sectors, but not yet in other areas. Turning life into a connected society where you can have control over your home, business, health, education, and everything else from anywhere is our goal. Imagine that you have a connected fridge at home that senses you are running out of milk. Imagine this fridge talking to your local grocery store, which then automatically picks the milk—and any other items you may be running low on—from the store shelf and notifies you via your cell phone: 1) of the store that is fulfilling your order; 2) for authorization and confirmation of payment; and 3) of an expected delivery time. Once you put the milk on your Smart Home refrigerator shelf, the system resets itself. It will be interesting to see where technology takes us in a few years from now. The Middle East has many things to offer the world. And innovation should be one of them. Out of the projected 50 billion connected devices, let’s work on innovating and engineering at least 10 percent of that. I think this is fair if you take into consideration that the Middle East accounts for 8 percent
  • 3. 3 www.arabbusinessreview.com of the world’s population. Wouldn’t it be nice to show the world during the 2020 Dubai Expo that the Middle East is exporting more technology than it consumes? The article is written by Yasser Alobaidan for Arab Business Review To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review