DVEU16: Activating Your Digital Strategy

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Tealium

Mike Knott, Digital Strategist, Tealium

Marketing

© 2016 Tealium Inc. All rights reserved.

© 2016 Tealium Inc. All rights reserved. | 2
Mike Knott
Digital Strategist
Activating Your Digital Strategy
10 Use Cases of Tealium AudienceStream

© 2016 Tealium Inc. All rights reserved. | 3
 Your Customer journey
 Empathy
 Join the dots
It’s the Experience that counts…

© 2016 Tealium Inc. All rights reserved. | 4
Achieving Targeted Marketing
Relevant
Time
Content
Detail
Action
Personalised

© 2016 Tealium Inc. All rights reserved. | 5
Achieving targeted marketing
Rates Time MobileLocation

© 2016 Tealium Inc. All rights reserved. | 6
Creating your use case

© 2016 Tealium Inc. All rights reserved. | 7
Realising your strategy
 Build a solid foundation with your
data layer
 Build up your use cases over time
 Analyse
 Continuous evolution

© 2016 Tealium Inc. All rights reserved. | 9
10 Uses Cases of Tealium AudienceStream
Unified & Optimised
Ad Spend
Multi-channel
Abandonment
Retargeting
Site
Personalisation CRM Enrichment Omnichannel
Enrichment
Message Timing Engagement
& Propensity
Progressive
Profiling
Vendor Testing Mobile / IoT

© 2016 Tealium Inc. All rights reserved. | 10
5 Uses Cases we have deployed today
Site
Personalisation
Message Timing
Progressive
Profiling
Mobile / IoT
Engagement
& Propensity

© 2016 Tealium Inc. All rights reserved. | 11
Message Timing

© 2016 Tealium Inc. All rights reserved. | 12
Site Personalisation

© 2016 Tealium Inc. All rights reserved. | 13
Progressive Profiling

© 2016 Tealium Inc. All rights reserved. | 14
Engagement & Propensity

© 2016 Tealium Inc. All rights reserved. | 15
Mobile IoT

© 2016 Tealium Inc. All rights reserved.
Thank you!

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DVEU16: Activating Your Digital Strategy

8. © 2016 Tealium Inc. All rights reserved. | 8 Which data do we need? Which channels / vendors will we use? Which Business KPIs will this satisfy? What is the engagement type? Call to Action Promotion Loyalty Relationship Retention Seasonal Transactional Acquisition Email Address Order Info Customer ID Profile InfoPurchase History Behavioural Data Email Social Web Display Push SMS Mobile Print Affinity Click-through rates Purchase rates Revenue AOV zWeb traffic Segmentation Customer Service Cancellation Rate Defining your use case

9. © 2016 Tealium Inc. All rights reserved. | 9 10 Uses Cases of Tealium AudienceStream Unified & Optimised Ad Spend Multi-channel Abandonment Retargeting Site Personalisation CRM Enrichment Omnichannel Enrichment Message Timing Engagement & Propensity Progressive Profiling Vendor Testing Mobile / IoT