1. Goal: Have parents model a healthy
lifestyle for their children.
Audience: Parents
Message: Kids are likely to engage in
the behavior modeled to them.

2. For my first slide I decided that I wanted to try and use a visual to impact parents and make
them think about what they were modeling to their children. The following slide was my
first attempt at a design.
I didn’t end up being very happy with this slide. I think it comes on too strong and I think
the picture is way to large.

4. The next revision was when we were playing with contrast. I wanted to show the contrast
between what we say to our children and what we actually do.
My intent was to show that while we sit around watching TV or playing on our computers,
we tell our kids to go outside. I was thinking about how when we were kids we all raced
around on our bikes without even thinking about it. Sometimes that seems like a foreign
concept to kids today. I wanted the message of this particular slide to be the kid playing
outside on the bike today could easily become the man sitting on the couch tomorrow.
I also played with my sub heading and my title a little bit. I wasn’t so much liking the way it
came across as aggressive. I like the change to the blue text box in the center.

6. The next slide was the week we played with alignment and proximity. This
is by far my favorite image I used for this term. I really like the way I was
able to wrap the text around the side of her face, keeping the message
personal to her. However, my favorite part of this is the way the little girl’s
eyes drill right into you. It’s like she is looking for direction and guidance
from us, the audience. What will she become?
I still kept the same titles and sub headings with this that I had all along,
but I kept the color to a minimum trying to emphasize the message.

8. The next design is my final design of my poster. This design stems from two different
versions I have played with in the past two weeks.
Last week when we were working with type, I decided to play with removing images
completely. I had used so many different images but not changed my message at all during
the entire term and I decided that I really wanted to try something different.
My final design is a melding of my two favorite experiments. As I stated before, I really
liked the little girl. What I didn’t like was the hostile way my message kept coming across.
When I played with text alone I came up with the Eat Healthy language you will see in the
final version. I really like the positive feel to that message rather than such a forceful
warning of my other slides. I chose a Sans Serif font for the final because I like the feel of it
and I chose to emphasize the word “healthy” in green for numerous reasons, including the
connotation of eating healthy the color has.
Overall, I am really pleased with the way this turned out. I think that there was a lot of
work put into it and I think the message serves the intended audience well.